Senior Trade Marketing Specialist
2 months ago
About the Role
The Ariston Group is seeking a highly skilled Trade Marketing Senior Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing trade marketing strategies to drive sales and revenue growth.
Key Responsibilities
- Develop and implement annual trade marketing plans by sales channel
- Drive sales promotion campaigns and collaborate with sales managers to achieve sales targets
- Manage joint customer marketing plans and ensure alignment with marketing budget and sales targets
- Conduct market research and analysis to identify market opportunities and trends
- Create targeted marketing campaigns using lead generation tools to support Ariston's sales strategy
- Promote and boost sales through the planning and coordination of trade marketing initiatives to key trade audiences
- Work closely with sales and logistics teams to ensure stock availability on all agreed national/local sales initiatives
Relationship Management (CRM/Loyalty Program)
- Complete ownership of all quality of marketing data and information
- Co-manage Ariston's new Loyalty scheme, including membership rates, sales optimization, installer reward management, and reporting
- Manage and quantify all lead generation data from sales/marketing campaigns
- Focus on lead generation and ensure data consistency across all internal platforms
Product Marketing
- Be a true brand and product champion in the market and promote products and brand when engaging with stakeholders
- Work with sales, marketing, and product teams to create awareness of Ariston's product portfolio targeting core trade audiences
- Work with external agencies to produce materials for product promotion, training, and sales aids
- Identify and manage product placement and displays
- Define and implement trade marketing material for product launches with the UK portfolio
- Responsible for content upload and engagement across external trade marketing platforms
Essentials
- Product management/marketing experience
- Developed project management skills
- Strong knowledge of marketing tools and concepts
- Ability to influence at all levels
- Strong commercial awareness and business acumen
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