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Strategic Brand Planner

2 months ago

London, Greater London, United Kingdom Alexander Mann Solutions - Contingency Full time

Job Title: Senior Brand Strategist - Contingency Planning

Job Summary:

Alexander Mann Solutions - Contingency is seeking a Senior Brand Strategist to join our team on a 9-month contract basis. As a Senior Brand Strategist, you will be responsible for developing and implementing a comprehensive brand strategy that aligns with our client's vision and goals.

Key Responsibilities:

  • Develop an overarching creative positioning to communicate our brand strategy and ensure consistency across all marketing channels.
  • Develop and implement a pre-launch, launch, and post-launch plan for brand-related media, including sponsorship and out-of-home advertising.
  • Collaborate with our marketing teams in the UK, Ireland, and Europe to ensure that all marketing efforts consistently represent our brand vision and support our overarching plan.
  • Serve as the lead contact for brand and media agencies, ensuring effective communication and collaboration.
  • Work with our Insight Team to manage brand tracking and broker research, evaluating the success of our brand initiatives and recommending strategies to strengthen our brand.

Requirements:

  • Experience in working in-house as a Senior Brand Strategist or Planner.
  • Experience working with large budgets and developing and executing brand strategies.
  • Demonstrated success in developing and implementing brand strategies that drive business results.
  • Experience working across a wide range of media channels and formats.
  • Experience working in a matrix setup and managing multiple stakeholders.
  • Strong organisational and project management abilities, with a proven track record of delivering results in a fast-paced environment.

Working Arrangements:

This client will only accept workers operating via an Umbrella or PAYE engagement model.