Digital Content Specialist
3 weeks ago
Role overview: As a Digital Designer at JD Group, you will be responsible for designing and developing content for all digital channels, ensuring consistency across all platforms and campaigns while ensuring an engaging and efficient customer journey.
Key Responsibilities:- Creating and updating website content to tight deadlines, including homepage banners, promotional POS (onsite and offsite), landing pages using basic HTML and CSS editing, social content, and partner media.
- Collaborating with the wider marketing team to create compelling material from inception to delivery.
- Working closely with the Trading & Digital Marketing team to produce and optimize emails and achieve click-through rates of >20%.
- Working with the Multi-Channel and Content teams to ensure consistency of message across our various marketing channels.
- Providing feedback to the Retail and Marketing teams to ensure consistency of experience across the offline and online channels, replicating business activity and campaigns.
- Ensuring that the Content team are supported with all assets required to drive social growth targets.
- Working with the Multi-Channel and Conversion teams to maximize onsite conversion. Continuously identifying, testing, and implementing improvements.
- Continually developing and improving the website and assisting the Digital and Trading team in an optimization test program.
- Working with the UX Team to create a more effective and enjoyable experience for the customer.
- Monitoring competitors and key retail businesses to ensure best-in-class web practices.
- Being passionate about the way we communicate to our customers through digital visual mediums.
- Monitoring all aspects of site content, including product copy and photography, to ensure the brand message is consistently communicated and offering direction and improvements where appropriate.
- Providing cover for the other Outdoor fascias as required.
- Competent digital designer who can create engaging and on-brand visual content quickly and accurately using Adobe CS platforms.
- Previous experience working with digital assets.
- Excellent workload management to ensure deadlines are met and content published on time.
- Experience of selling product through marketing and/or retail sales (either B2C or B2B).
- Experience of designing responsive emails beneficial.
- Experience of UX design would be beneficial.
- Knowledge of or interest in the outdoors and outdoors products would be beneficial.
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Digital Content Specialist
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