YouTube Channel Manager
4 weeks ago
JD Sports YouTube Channel Manager Job Description
The JD Sports YouTube Channel Manager is responsible for managing the day-to-day activity across the JD Sports YouTube channel. This includes proactively and efficiently managing content across the channel from concept through to execution and delivery.
Key Responsibilities:
- Manage the channel's content schedule, ensuring timely and efficient delivery of content.
- Oversee the full production process from ideation to execution and delivery, ensuring projects meet deadlines and run smoothly.
- Support the delivery of graphical elements such as thumbnails and end frames.
- Manage the rollout process within the wider JD Sports team.
- Work with the channel lead to develop a channel growth strategy.
- Collaborate with the channel executive to build and consistently grow the channel's community and awareness.
- Work with productions to create elevated cutdowns for social media.
- Ideate social and short-form concepts that are organic to talent and tap into trends.
- Manage the upload and scheduling of content, including titles, descriptions, metadata, hashtags, and subtitles.
- Contribute to driving the channel towards key KPIs through community building and trends.
- Support on YouTube-driven talent briefs, including working with agencies and talent on concepting, sourcing relevant talent, budgeting, contracting, managing conversations and content, and updating internal and external stakeholders.
- Report on YouTube channel activity.
- Maintain strong relationships with key creative partners.
- Identify channel trends and new/upcoming talent.
- Build an on-channel community that puts JD at the forefront of Urban Youth.
- Attend shoot days as required.
Requirements:
- A strong knowledge of YouTube as a content platform, including experience in content management and writing metadata and SEO.
- Experience in managing production processes is essential.
- A strong understanding of YouTube content, trends, and storytelling.
- A strong understanding of the Urban Youth space across YouTube and content creators.
- A track record of managing successful YouTube channels.
- Prior experience, minimum 2 years, working in a content-driven environment with a history of YouTube.
- In-depth knowledge of the back end of YouTube is essential.
- Experience in YouTube/social strategies and how to captivate audiences through content and storytelling.
- Strong understanding of reporting and awareness of/experience in actioning the latest social trends.
- Project management skills, organized, and able to manage multiple projects at one time.
- Strong communication skills, able to give direction, and to liaise closely across different levels of the organization.
- Experience directly managing individuals is preferred.
Training and Development:
- Training on JD's Influencer platform at time of employment.
- Direct management of YouTube campaigns (small-large scale), including attending shoots, managing budgets, etc.
- Any management training/courses that may upweight skillset.
- Understanding of reporting within the industry and using these to benefit JD's reporting and wider strategy.
- Opportunity to present back to key senior stakeholders (in wider teams).
- Direct management of the team and driving their development.
- Direct support on developing of wider YouTube Channel and Talent strategy.
- Strong knowledge of Instagram, TikTok, and YouTube, as well as supporting social channels and new and upcoming platforms.
- Use of tools including Excel, Google Analytics, and other influencer reporting platforms.
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