YouTube Channel Manager

4 weeks ago


Bury, Borough of Bury, United Kingdom JD Group Full time

JD Sports YouTube Channel Manager Job Description

The JD Sports YouTube Channel Manager is responsible for managing the day-to-day activity across the JD Sports YouTube channel. This includes proactively and efficiently managing content across the channel from concept through to execution and delivery.

Key Responsibilities:

  • Manage the channel's content schedule, ensuring timely and efficient delivery of content.
  • Oversee the full production process from ideation to execution and delivery, ensuring projects meet deadlines and run smoothly.
  • Support the delivery of graphical elements such as thumbnails and end frames.
  • Manage the rollout process within the wider JD Sports team.
  • Work with the channel lead to develop a channel growth strategy.
  • Collaborate with the channel executive to build and consistently grow the channel's community and awareness.
  • Work with productions to create elevated cutdowns for social media.
  • Ideate social and short-form concepts that are organic to talent and tap into trends.
  • Manage the upload and scheduling of content, including titles, descriptions, metadata, hashtags, and subtitles.
  • Contribute to driving the channel towards key KPIs through community building and trends.
  • Support on YouTube-driven talent briefs, including working with agencies and talent on concepting, sourcing relevant talent, budgeting, contracting, managing conversations and content, and updating internal and external stakeholders.
  • Report on YouTube channel activity.
  • Maintain strong relationships with key creative partners.
  • Identify channel trends and new/upcoming talent.
  • Build an on-channel community that puts JD at the forefront of Urban Youth.
  • Attend shoot days as required.

Requirements:

  • A strong knowledge of YouTube as a content platform, including experience in content management and writing metadata and SEO.
  • Experience in managing production processes is essential.
  • A strong understanding of YouTube content, trends, and storytelling.
  • A strong understanding of the Urban Youth space across YouTube and content creators.
  • A track record of managing successful YouTube channels.
  • Prior experience, minimum 2 years, working in a content-driven environment with a history of YouTube.
  • In-depth knowledge of the back end of YouTube is essential.
  • Experience in YouTube/social strategies and how to captivate audiences through content and storytelling.
  • Strong understanding of reporting and awareness of/experience in actioning the latest social trends.
  • Project management skills, organized, and able to manage multiple projects at one time.
  • Strong communication skills, able to give direction, and to liaise closely across different levels of the organization.
  • Experience directly managing individuals is preferred.

Training and Development:

  • Training on JD's Influencer platform at time of employment.
  • Direct management of YouTube campaigns (small-large scale), including attending shoots, managing budgets, etc.
  • Any management training/courses that may upweight skillset.
  • Understanding of reporting within the industry and using these to benefit JD's reporting and wider strategy.
  • Opportunity to present back to key senior stakeholders (in wider teams).
  • Direct management of the team and driving their development.
  • Direct support on developing of wider YouTube Channel and Talent strategy.
  • Strong knowledge of Instagram, TikTok, and YouTube, as well as supporting social channels and new and upcoming platforms.
  • Use of tools including Excel, Google Analytics, and other influencer reporting platforms.


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