Digital Creative Specialist
1 month ago
The successful candidate will be responsible for designing and developing content for all digital channels, ensuring consistency across all platforms and campaigns while creating an engaging and efficient customer journey.
Key Responsibilities:
- Creating and updating website content to tight deadlines, including homepage banners, promotional POS, and landing pages using basic HTML and CSS editing;
- Collaborating with the wider marketing team to create compelling material from inception to delivery;
- Working closely with the Trading & Digital Marketing team to produce and optimize emails and achieve click-through rates of >20%;
- Ensuring consistency of message across various marketing channels;
- Providing feedback to the Retail and Marketing teams to ensure consistency of experience across offline and online channels;
- Supporting the Content team with all assets required to drive social growth targets;
- Maximizing onsite conversion by identifying, testing, and implementing improvements;
- Developing and improving the website to assist the Digital and Trading team in an optimization test programme;
- Working with the UX Team to create a more effective and enjoyable experience for the customer;
- Monitoring competitors and key retail businesses to ensure best-in-class web practices;
- Ensuring the brand message is consistently communicated;
- Providing cover for other Outdoor fascias as required.
Skills/Experience/Knowledge Needed:
- Competent digital designer who can create engaging and on-brand visual content quickly and accurately using Adobe CS platforms;
- Previous experience working with digital assets;
- Excellent workload management to ensure deadlines are met and content published on time;
- Experience of selling product through marketing and/or retail sales (either B2C or B2B);
- Experience of designing responsive emails beneficial;
- Experience of UX design beneficial;
- Knowledge of or interest in the outdoors and outdoors products beneficial.
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