Head of EMEA Performance Marketing

3 weeks ago

London, Greater London, United Kingdom addepar Full time

About the Role

Addepar is seeking a strategic marketing leader to drive brand awareness and market expansion across Europe, the Middle East, and Africa. This is an outstanding opportunity to develop and implement a regional marketing strategy that supports Addepar's continued growth in the region.

Key Responsibilities

  • Develop and implement a data-driven marketing strategy for the EMEA region, aligned with global and regional business objectives.
  • Develop and implement localised marketing campaigns across all channels (digital, content, events, etc.) to drive brand awareness, lead generation, and pipeline growth.
  • Stay abreast of industry trends and competitor activity in the EMEA wealth management technology space.
  • Develop positive relationships with key partners and industry influencers.
  • Collaborate with regional sales, client management, services and partner teams to understand market needs, develop effective marketing programs, and achieve shared goals.
  • Track and measure the success of marketing campaigns and programs, and provide data-driven insights to optimise performance.

Requirements

  • 10+ years of experience in B2B financial services marketing, with a proven track record of success in driving growth within the financial technology or wealth management industry.
  • Experience in setting clear goals and objectives, and holding vendors or partners accountable for delivering results.
  • Strong understanding of the EMEA marketing landscape and cultural nuances.
  • Ability to translate marketing goals into measurable return on investment and contribute to the achievement of overall business objectives.
  • Deep expertise in digital marketing channels (SEO, SEM, content marketing, social media, ad platforms, etc.).
  • Excellent analytical skills and ability to translate data insights into actionable marketing strategies.
  • Proficiency in English, with additional European languages a plus.

About Addepar

Addepar is a global technology and data company that helps investment professionals provide the most informed, precise guidance for their clients. With client presence in more than 45 countries, Addepar's platform aggregates portfolio, market and client data for over $6 trillion in assets. Addepar's open platform integrates with more than 100 software, data and services partners to deliver a complete solution for a wide range of firms and use cases. Addepar embraces a global flexible workforce model with offices in Silicon Valley, New York City, Salt Lake City, Chicago, London, Edinburgh and Pune.

Our Values

  • Act Like an Owner - Think and operate with intention, purpose and care. Own outcomes.
  • Build Together - Collaborate to unlock the best solutions. Deliver lasting value.
  • Champion Our Clients - Exceed client expectations. Our clients' success is our success.
  • Drive Innovation - Be bold and unconstrained in problem solving. Transform the industry.
  • Embrace Learning - Engage our community to broaden our perspective. Bring a growth mindset.

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