Global Digital Activation Manager

21 hours ago


Manchester, United Kingdom THG Full time
Company Overview

THG is a fast-growing, global technology group that specializes in taking brands direct to consumers. Our portfolio includes Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

Job Description

We are seeking a Senior Marketing Activation Executive to play a pivotal role in developing and executing marketing strategies that drive brand awareness, engagement, and sales growth across middle-eastern regions.

Key Responsibilities
  1. Develop comprehensive localized marketing calendars, outlining weekly/monthly activation plans and timelines for each region.
  2. Create localized activation plans for global campaigns, feeding in market relevance to global brand/marketing teams.
  3. Develop and execute cross-channel marketing activations for seasonal/customer events and key trading moments.
  4. Conduct regular market research and competitor analysis to identify market trends, consumer behaviors, pricing strategies, and promotional activations within relevant beauty markets.
Requirements
  • Degree in Marketing, Business, or a related field.
  • 1-2 years of experience in marketing activation, campaign management, or brand marketing, with a focus on markets outside of the UK.
  • Strong understanding of digital marketing channels, including social media, email, and influencer marketing.
Benefits
  • $65,000 - $85,000 per year.
  • Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
  • 25 days annual leave plus bank holidays.
  • Enhanced maternity and paternity pay, depending on length of service.


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