Content Strategist

1 month ago

London, Greater London, United Kingdom DAZN Full time

About the Role:


DAZN Bet is seeking a highly skilled Content Executive to join our team in the UK. As a key member of our content delivery team, you will be responsible for creating and managing daily content on our website to drive engagement with our audiences.


Key responsibilities include planning, executing, and optimizing CRM campaigns to deliver customer engagement, retention, and reactivation. You will work closely with the broader marketing and casino operations teams to drive cross-functional initiatives and ensure that all regional content regulatory and compliance requirements are adhered to.


Key Responsibilities:



  • Support the content delivery of regional playbooks to provide a structured front-end customer experience.
  • Understand and manage the sports schedule to define daily content strategies and priorities that drive engagement by maximizing our communication assets across all touchpoints.
  • Collaborate with the marketing and casino operations teams to drive cross-functional initiatives.
  • Ensure that all regional content regulatory and compliance requirements are adhered to.
  • Monitor and anticipate sports betting and gaming trends, including competitor reviews, and provide regular updates.
  • Be involved in planning and developing creative marketing campaigns to drive customer engagement and business revenues across all customer touchpoints.
  • Co-responsible for planning, coordinating, analyzing, and optimizing all marketing activities to drive conversion, retention, and growth.
  • Develop creative promotions and execute personalized campaigns using relevant communication channels to guarantee customer satisfaction and drive engagement.
  • Manage relevant reports to execute qualification lists for promotions.
  • Fulfill marketing promotional campaigns through automated and manual processes and ensure the cover of fulfillment outside core working hours.

Requirements:



  • Minimum 1 year of experience within the online gaming industry across content and CRM – preferably with interest in both sportsbook and casino.
  • Experience in operating CRM and CMS tools (e.g., Optimove, Salesforce, or any other tools).
  • A focus on business performance, with a passion for driving results and meeting revenue targets.
  • Smart, creative, and bold, but at the same time highly data-driven and analytical to evaluate marketing campaigns and drive business growth.
  • Knowledge of operating markets is crucial: local gambling regulations, advertisement restrictions, and marketing opportunities.
  • Detail-oriented mindset with strong written and oral communication skills in English.
  • Passionate about our product, our content, and our business, and love to communicate about them.
  • Bold and brave, taking difficult decisions to help us focus on improving DAZN, our performance, and our results.

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities, and abilities. Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN, and ParentZone.


About Us:


DAZN is a global sports media company that provides an interactive, accessible, and social product to its customers. Our mission is to provide a unique customer experience through tailored engagement. We are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard.


Why Join Us?


At DAZN, you will have the opportunity to work with a talented team of professionals who are passionate about delivering exceptional customer experiences. You will be responsible for creating and managing daily content on our website to drive engagement with our audiences. Our team is committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard.


What We Offer:


We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. Our team is committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard.


How to Apply:


To apply for this role, please submit your application through our website. We look forward to hearing from you.

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