Digital Marketing Strategist
4 days ago
We are seeking an experienced Digital Marketing Strategist to join our team at Armstrong Knight.
About the RoleThis is a unique opportunity to work on a wide range of marketing activities and campaigns, as part of a content-led, digital first marketing strategy. As a Digital Marketing Strategist, you will be responsible for supporting the Digital Marketing Manager and wider marketing team with the development and execution of integrated marketing campaigns by planning email campaigns, designing campaign structures, executing campaigns using marketing automation software, and reporting on their effectiveness.
Main Responsibilities- To plan, manage and deliver a full calendar of customer and prospect events.
- Supporting the marketing team to hit lead generation goals, particularly growing the business development pipeline for sales.
- Supporting content executive to plan and produce necessary collateral for campaigns, case studies and sales needs.
- Driving the delivery of successful telemarketing campaigns by providing effective supporting materials and facilitating timely briefings with relevant team members and stakeholders.
- Be an ideas engine for the business, by creating campaigns around key events and times of the year to maximise lead generation.
- Support Partner Manager to execute on partner marketing activities.
- Proactive and self-starter
- Commercially focused
- Business to business experience (essential)
- Target / numbers focused & driven
- Energetic, enthusiastic & extremely self-motivated
- Very good understanding of marketing campaign planning and tactical implementation (essential)
- Hands on experience of off and online communications, lead generation, CRM software and marketing campaigns (essential)
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