Marketing Director
1 day ago
We are seeking a highly skilled Marketing Director to join our team at Consumer Additions and Consumer Exec. As a key member of our marketing department, you will be responsible for developing and executing impactful offline marketing strategies that drive brand awareness and customer engagement.
The ideal candidate will have a proven track record of planning and executing successful offline marketing campaigns. You will work closely with the creative team to ensure that campaign materials reflect the brand's messaging and identity. Additionally, you will collaborate with sales, product, and customer service teams to align on key messaging and initiatives.
Key Responsibilities:
- Develop and execute offline marketing campaigns that resonate with our target audience and align with broader company goals.
- Take ownership of end-to-end campaign execution, from planning through to performance analysis and optimisation.
- Lead seasonal campaigns, product launches, and promotions through offline channels, including events, influencer partnerships, guerrilla marketing, and experiential activations.
- Ensure campaigns are on-brand and consistently reflect our voice and values across all touchpoints.
Requirements:
- 2-3 years of experience in a brand marketing role, preferably within a high-growth Beauty, Fashion or Lifestyle brand. Experience in retail or experiential marketing is a plus.
- Proven track record of planning and executing successful offline marketing campaigns.
- Experience working in a fast-paced, entrepreneurial environment and navigating ambiguity.
- Strong understanding of offline marketing channels, including events, experiential marketing, direct mail, and in-store promotions.
- Excellent project management skills, with the ability to juggle multiple projects and deadlines.
Why Work with Us?
- Fast-Paced, High-Growth Environment: This is an exciting opportunity to join a brand that is rapidly scaling, offering plenty of opportunities to grow your career and make a tangible impact.
- Creative Freedom: With autonomy to lead projects and shape the marketing strategy, you'll have the opportunity to innovate and push boundaries in a collaborative start-up culture.
- Collaborative and Supportive Team: Join a passionate, driven team that is committed to building something great, working together to achieve shared goals.
Estimated Salary: $85,000 - $110,000 per year
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