Fashion Executive

17 hours ago

London, Greater London, United Kingdom Fashion Heaven Inc. (Stockholm) Full time
About Fashion Heaven Inc.

We are a Stockholm-based fashion brand looking for an experienced Ecommerce & Digital Marketing Manager to join our team. With around 5 years of experience in the fashion industry, you will be responsible for driving revenue and communicating the brand proposition with the support of an Ecommerce Assistant and external agencies.

The ideal candidate must have a strong grasp of numeracy, website optimisation, analytics and social media marketing. Additionally, they should have a proven track record in creating and executing successful digital marketing strategies demonstrating growth in engagement and conversion.

Main Responsibilities

Customer Retention

  • Manage customer data segmentation and drive marketing campaigns around customer tiers.

eCommerce Management

  • Manage the functionality of the transactional website (Shopify Plus) and ecommerce development sprint cycle.
  • Point of contact for potential external partners including Ecommerce Consultants, Digital Developers, Affiliates and contractors.
  • Manage online orders through to fulfilment.
  • Update website policies and resolve issues relating to UX, orders and shipping.

Sales Planning & Photography

  • Manage sales campaigns and discounts ensuring brand alignment with competitors.
  • Work on weekly and monthly targets and evolve affiliate strategy.
  • Collaborate on shoots and image selection for the website and socials.

Copywriting & SEO

  • Manage web content including imagery, product descriptions, content and blog.
  • Manage and update the weekly content schedule.
  • Overlook product feeds, product descriptions, attributes, meta details and image optimisation adhering to SEO best practices.
  • Merchandise the online offer effectively to enhance customer experience.
  • Optimise and improve the online customer experience to maximise conversion.
  • Coordinate SEO across the site from products, categories, pages and social media.
  • Identify and implement possibilities for growth including reviewing AI and adhering to best practices.

PPC & Digital Advertising

  • Drive performance on PPC, affiliates and paid social channels.
  • Set and run campaigns adjusting accordingly.
  • Create digital content and artwork for all media channels.
  • Manage and coordinate affiliates.

Email Marketing

  • Manage email marketing strategy proposing and managing the email calendar.
  • Schedule email marketing activity creating emails for the week ahead.
  • Report weekly on email marketing performance.

Social Media Marketing

  • Collaborate on social channels and strategy devising the weekly editorial calendar.
  • Create trackable content using Google Analytics Tools.
  • Monitor content performance daily.
  • Work to maximise engagement and followers.
  • Engage with brand stakeholders, influencers, clients and stockists on social media.
  • Identify key potential collaboration partners.

Analytics & Reporting

  • Weekly and monthly performance reporting focusing on traffic, engagement, conversion and sales.
  • Successfully drive traffic, conversion, customer retention and overall online improvements.
  • Report weekly on email marketing and social media performance.
  • Monitor ecommerce industry best practice and strategy planning.

Salary: £60,000 - £80,000 per annum, dependent on experience.

This is a hybrid working role with three days per week spent in the office and two days spent working remotely.

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