Strategic Communications Expert

1 month ago

London, Greater London, United Kingdom undisclosed Full time

Role Overview

We are recruiting a Senior Brand Manager to join our team on a fixed-term contract. The successful candidate will play a leading role in shaping communications for the New Business elements of our portfolio, helping take the brand into new, strategically-important areas including entertainment, tech-led products, gaming and more.

Main Responsibilities:

  • Collaborate with a broad network of partners across the business to deliver critical campaigns across the Owned, Earned, Shared & Paid (OESP) marketing mix – setting global direction and working closely with an extensive community of PR colleagues in international markets.
  • Play a leading role in helping bring our brand and mission to new audiences and spaces, helping future-proof the brand in the years ahead.
  • Work closely with colleagues in the Corporate Brand Communications team to help develop juniors, and support senior members of the team deliver against critical communications workstreams in key passions areas for our audiences, including gaming, entertainment and launching new IPs.
  • Grow relations with media in key markets to help promote our products and campaigns, proactively seeking opportunities to further our work through external communications.
  • Using critical thinking to help track campaign performance via media monitoring and a range of measurement tools, including using data and analytics to inform future campaign planning and elevating our work.

Requirements:

  • Strong background creating and leading creative external communications campaigns and proving their effectiveness of reaching audiences and meeting strategic objectives.
  • Insight into the entertainment space, including the key brands, franchises and IPs across the worlds of Gaming, Film & TV series.
  • Very strong organizational capabilities to navigate leading a variety of projects and key campaigns simultaneously with a keen attention to detail.
  • Strong project management and execution skills and ability to drive with high attention to quality and detail.
  • A passion for working with earned/brand communications and storytelling, brand protection, and a constant drive to elevate the impact of Earned within a major global business and broad marketing spectrum.
  • The ability to network and navigate in a large global organization.
  • Outstanding written and verbal communication skills in English.

Benefits:

  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Join us.

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