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Marketing Effectiveness Specialist

2 months ago

London, Greater London, United Kingdom Silverdrum Full time

Role Overview

Silverdrum is seeking a highly skilled Marketing Effectiveness Specialist to join our team. As a key member of our analytics department, you will be responsible for driving innovation and excellence in analytics project delivery.

Key Responsibilities:

  • Work closely with clients to understand their business needs and develop tailored analytical solutions.
  • Lead end-to-end analytical projects, utilizing your expertise in Marketing Mix Modelling to deliver actionable insights and recommendations.
  • Collaborate with junior team members to develop and implement cutting-edge analytical approaches.

Clients and Commercials:

  • Develop and maintain strong relationships with internal and external stakeholders, positioning yourself as a trusted advisor and subject matter expert.
  • Identify new avenues for commercial and client growth, driving the evolution of product offerings to meet the ever-changing needs of the market.

Future Growth and Product:

  • Contribute to the development of cutting-edge solutions and analytical approaches, collaborating closely with specialist services and agency teams.
  • Stay at the forefront of client-focused innovation, driving the evolution of product offerings to meet the ever-changing needs of the market.

Technical Capabilities:

  • Demonstrate a deep understanding of analytical tools and techniques, adeptly utilizing a mix of R, SQL, Python, Excel, PowerPoint, and other approaches to deliver exceptional results.
  • Uphold the highest standards of technical excellence, ensuring all outputs are consistent, accurate, and tailored to address the unique business questions of our clients.