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Brand Marketing Copywriter
2 months ago
About the Role
Embassy of Beauty is seeking a talented and dynamic Brand Marketing Copywriter to join our team during an exciting phase of growth. As a key member of our marketing team, you will be instrumental in bringing our luxury beauty brand's stories to life, ensuring they resonate across all digital and physical touch points.
Key Responsibilities
- Create compelling content for various channels, including organic social, paid media, and our website, driving brand awareness and customer engagement.
- Craft content across various formats, including social media posts, email campaigns, website copy, product descriptions, press releases, and editorial pieces, all while ensuring they align with our brand's tone of voice (TOV) and messaging.
- Develop high-quality, engaging content that goes beyond mere information, weaving our brand's narrative into every piece.
- Craft and execute compelling copy for digital channels, including.com, organic social, paid media, and email marketing.
- Assist in planning and executing monthly digital campaigns, ensuring all content is on-brand and effective in driving engagement and conversions.
- Work with internal experts and external contributors to produce editorial pieces, on topics such as formulation education, beauty tips and founder interviews, supporting the content calendar.
- Partner with our PR team to craft press releases with compelling angles that secure media coverage for key launches and campaigns.
- Interpret creative briefs to develop and draft copy that effectively delivers the intended concept.
- Ensure consistency across all content channels, aligning messaging and tone with brand guidelines.
- Stay informed on industry trends, content marketing best practices, and emerging technologies to continuously innovate our content creation process.
Requirements
- 3 years of experience in copywriting, experience in content creation is a bonus.
- Creative Thinking: Innovative storytelling that stays true to brand values and tone.
- Brand Guardian: Flexibility to work across different brands while maintaining a distinct tone of voice.
- Seamlessly work with wider teams to deliver the best content across all channels.
- Research and uncover insights that elevate content from average to outstanding.
About Embassy of Beauty
We are a luxury beauty brand dedicated to delivering high-quality products and exceptional customer experiences. Our team is passionate about beauty, content creation, digital marketing, and making a tangible impact on our growing brand.