Digital Marketing Professional

2 weeks ago


Taunton, Somerset, United Kingdom Benefact Group plc Full time
Job Title: Digital Marketing Executive

Salary: £35,000 - £60,000 per annum (depending on experience) plus benefits.

Lloyd & Whyte offer specialist insurance services to clients. Our specialisms include niche scheme insurance for Healthcare professionals, commercial motor vehicles and professional broker-to-broker insurance services.

We are an international financial services group made up of over 30 businesses. We are owned by a charity and are committed to creating an inclusive culture and building an environment where each and every one of us feels valued and respected.

This is an exciting opportunity for a skilled Digital Marketing Executive to join our Marketing team in Taunton. The ideal candidate will have a background in technical website management and development.

About the Role:
  • Achieve individual objectives and key performance indicators as set and agreed.
  • Manage the development of online platforms in line with marketing objectives.
  • Implement tracking and analytics tools to provide MI to business heads/determining success of marketing campaigns.
  • Maintain the digital plan and distribute work as necessary to team members.
  • Assist with Domain and SSL certificate management.
  • Oversee and implement actions to improve SEO, onsite and offsite.
  • Oversee and implement actions to improve PPC performance.
  • Manage digital integration projects with other platforms and software.
  • Manage relationships with 3rd party agencies where necessary.
  • Provide leadership and support to your direct reports through identification of training needs & implementation of coaching & development plans.
Key Responsibilities:
  • Pay per click advertising.
  • Implementing SEO principles.
  • Managing PPC principles.
  • Digital marketing platforms and their benefits.
  • Dependable leader with ability to encourage and work in a trusted environment.
  • Inspire direct reports through motivational coaching & training.
  • Basic understanding of HTML, CSS and API integrations.
  • Experience using data to improve user experience and user interface.
  • Awareness of marketing theory, with keen interest in digital marketing theory & practice.
Qualifications:
  • Bachelor's Degree or Level 6 Equivalent in Digital Marketing.
What We Offer:
  • 28 days annual leave plus bank holidays.
  • Your birthday off.
  • Group Personal Pension.
  • Bonus scheme.
  • Holiday buy scheme.
  • Array of health and wellbeing benefits, company cash plan, income protection and life assurance.
  • Enhanced sick pay and parental leave.
  • Support and funding toward study and professional qualifications.
  • Paid time off for volunteering.


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