Senior Marketing Programmes Manager

1 month ago

London, Greater London, United Kingdom Financial Times Full time
About Us

The Financial Times is a leading global news organisation that delivers high-quality information, news, and services to individuals and companies worldwide. Our mission is to provide independent and unbiased reporting, analysis, and commentary that informs and educates our audience.

Our Culture

We value a culture that is empowering, warm, and welcoming, where our people can thrive and grow. We believe in the importance of diversity and inclusion, and we strive to create an environment where everyone feels valued and respected.

Job Summary

We are seeking a Senior Marketing Programmes Manager to join our Consumer Revenue Group (CRG). The successful candidate will be responsible for improving the effectiveness and efficiency of our central initiatives and marketing projects across the CRG. This includes evolving our work, collaboration methods, and capabilities to meet customer needs and business requirements.

Key Responsibilities
  • Coordinate pan-team/department projects and programmes that are tech/data by nature and require research, discovery, and scope for development.
  • Launch and lead marketing programmes aligned with the Consumer Pillar's strategic goals and objectives.
  • Conduct market research relevant to marketing programmes and strategic objectives of the business.
  • Use insights and new information to advise strategies and changes to tactics.
  • Advise on and maintain the CRG's risk and opportunity register.
  • Provide recommendations for tests and experiments to adopt within the FT.
  • Build a database of practical experiences and standard methodologies to enhance internal knowledge sharing.
  • Work closely with other departments to ensure alignment and support for marketing initiatives.
  • Ensure timely completion of CRG programmes within budget, while meeting performance objectives.
  • Establish measurable goals and metrics to assess the impact of marketing initiatives.
  • Analyse data and feedback to continuously make recommendations on how to improve and optimise marketing strategies and tactics.
Requirements
  • 5+ years proven experience working in commercial analysis, programme management, or a related field.
  • Previous experience working in marketing for a subscriptions business is desirable.
  • Ability to find opportunities, articulate business problems, assess, and propose solutions.
  • Ability to measure and report on the effectiveness of performance marketing campaigns against primary business objectives.
  • Experience helping strategic marketers measure the efficiency of commercial decisions and promote data-driven approaches for acquisition and retention marketing.
What We Offer

We offer a competitive salary and benefits package, including generous annual leave allowances, flexible working, medical cover, enhanced parental packages, and subsidised gym memberships. We are committed to providing an inclusive working environment for all and welcome applications from diverse candidates.

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