Senior Marketing Programmes Manager

4 weeks ago


London, Greater London, United Kingdom Financial Times Full time
About Us

The Financial Times is a leading global news organisation that delivers high-quality information, news, and services to individuals and companies worldwide. Our mission is to provide independent and unbiased reporting, analysis, and commentary on global events, markets, and trends.

Job Summary

We are seeking a highly skilled and experienced Senior Marketing Programmes Manager to join our Consumer Revenue Group (CRG). The successful candidate will be responsible for improving the effectiveness and efficiency of our central initiatives and marketing projects across the CRG. This includes evolving our work, collaboration methods, and capabilities to meet customer needs and business requirements.

Key Responsibilities
  • Coordinate pan-team and department projects and programmes that are tech/data by nature and require research, discovery, and scope for development.
  • Launch and lead marketing programmes aligned with the Consumer Pillar's strategic goals and objectives.
  • Conduct market research relevant to marketing programmes and strategic objectives of the business.
  • Use insights and new information to advise strategies and changes to tactics.
  • Advise on and maintain the CRG's risk and opportunity register.
  • Provide recommendations for tests and experiments to adopt within the FT.
  • Build a database of practical experiences and standard methodologies to enhance internal knowledge sharing.
  • Work closely with other departments to ensure alignment and support for marketing initiatives.
  • Ensure timely completion of CRG programmes within budget, while meeting performance objectives.
  • Analyse data and feedback to continuously make recommendations on how to improve and optimise marketing strategies and tactics.
Requirements
  • 5+ years proven experience working in commercial analysis, programme management, or a related field.
  • Previous experience working in marketing for a subscriptions business is desirable.
  • Excellent analytical skills and attention to detail.
  • The ability to translate sophisticated data insight and reporting into easily understandable information for both senior and less experienced collaborators.
  • Bold and confident thinking, challenging the status quo where appropriate.
What's in it for you?

The FT offers a range of benefits, including generous annual leave allowances, flexible working, medical cover, enhanced parental packages, subsidised gym memberships, and Giving Back opportunities. We are committed to providing an inclusive working environment for all and are an equal opportunities employer.


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