Senior Digital Analyst

1 month ago

Penarth, Vale of Glamorgan, United Kingdom Wealthify Full time
Wealthify - Senior Digital Analyst

Welcome to Wealthify, a pioneering online saving and investing service. Based in Wales, we're on a mission to empower individuals to build their financial futures. Our team is passionate, collaborative, and dedicated to delivering exceptional customer experiences.

The Role

The Data and Analytics team is a key driver of Wealthify's growth ambitions. As a Senior Digital Analyst, you'll play a crucial role in transforming our customer interactions, gaining deeper insights into their digital journeys, and informing strategic decisions to drive business performance.

Key Responsibilities
  • Develop and iterate our digital tagging framework and data layer to better understand customer behavior and optimize our website.
  • Support product teams in making data-informed decisions to shape project outcomes and measure success.
  • Identify trends, opportunities, and problem areas in our digital data, collaborating with colleagues to validate hypotheses and inform new initiatives.
  • Deliver rapid test and learn across content on the website, improving the targeting of third-party activity through robust journey and conversion data.
  • Maintain high standards of quality, accuracy, and consistency across all digital data through regular monitoring and adherence to best practices.
What We're Looking For

We value simplicity, communication, teamwork, trust, and confidence. These core values drive our culture and inform how we work together to deliver exceptional results.

  • Proven experience in digital analytics, preferably in a start-up or fast-paced environment and/or within financial services.
  • Evidence of delivering a tagging implementation to track digital behaviors across websites and/or apps, and the use of data layers.
  • Evidence of using digital data within a wider data architecture to transform and connect other sources, producing richer insights.
  • Experience in data visualization and the use of BI packages to produce compelling visual outputs.
  • Experience in the following or similar: Google Analytics 4, Google Tag Manager, Google BigQuery, Looker, Google Analytics for Firebase, Microsoft Power BI, working in a Public Cloud environment, preferably Azure, SQL and Python programming languages, multichannel communications platforms like Optimove, Pega, or Adobe.
  • Excellent communication skills and stakeholder management, with the ability to consult and provide insights and recommendations to senior stakeholders.
  • Proven ability to take initiative and be innovative.
  • An enthusiastic and inquisitive approach to data collection and analysis.
What We Offer
  • Competitive salary of up to £60,000.
  • 24 days' holiday a year, plus bank holidays (you'll earn an extra day holiday for each full year you're with us, up to 28 days).
  • Hybrid/remote working options.
  • Flexible working hours, in line with business needs.
  • Buy and sell up to 5 days of holiday per year.
And We Have Plenty of Perks, Too
  • Annual bonus between 0-20% of your annual salary, linked to both company and individual performance.
  • Private medical insurance.
  • Death in service cover (x3 your annual salary).
  • Income protection insurance.
  • Company pension plan.
  • Healthify: a team to support the health and wellbeing of all staff at Wealthify.
  • Ministry of Fun: providing plenty of social activities and events throughout the year.
  • Offices in the picturesque Penarth Marina.
  • Free office gym.
  • Free parking nearby.
  • A collaboration space and games room.

We're a responsible company, constantly working to improve our culture, ethics, impact on the environment, and contribution to charitable causes.

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