Senior Marketing Manager, Cloud Campaigns
18 hours ago
Job Summary:
We are seeking a highly skilled Senior Manager, Field Marketing Cloud Campaigns to lead the development and execution of integrated demand generation campaigns for Sales and Service Cloud in the UK and Ireland.
Key Responsibilities:
- Lead the Go-to-Market Strategy for Sales and Service Cloud: Manage and execute comprehensive go-to-market marketing plans to generate marketing-driven pipeline through collaborating with UK marketing functions, sales leadership, and aligning with EMEA & Global Field Marketing.
- Performance Management: Results-driven. Manage the annual marketing plan and goals, accountable for the budget management and quarterly targets, initiatives, and metrics, ensuring measurable and accountable results.
- Data-Driven Innovation: Owns the marketing-driven pipeline goals and targets for their respective segment, uses data-driven decision making through analysis to drive performance of Marketing Sourced and Marketing Influenced pipeline from go-to-market activity, understand and target prospects and customers successfully, and align with the state of the sales business, to optimise the Marketing plan and spend to maximise impact and engagement.
- Orchestrating Stakeholders across Multiple Channels: i.e. Digital, Events, Executive programs, ABM, client Innovation Centre engagements. Ensuring alignment with overarching Marketing and Business objectives, and achievement of Marketing targets.
- Stakeholder Alignment: Communicate with key senior sales stakeholders, particularly the Senior Area-Vice President, senior sales leaders, account executives and business development teams.
- Collaborating as one team: Plays a key role in translating business priorities into effective marketing strategy across the teams, aligning the priorities across both sales and marketing to achieve results. Collaborating as one Global Field Marketing team to maximising our Campaigns and Demand Generation initiatives.
Requirements:
- 7+ years of professional experience in marketing campaigns roles.
- Strong background in leading and delivering demand generation campaign strategies and plans, from concept through to execution and results.
- History of achieving performance-marketing, delivering and over-achieving on goals and targets. Results driven.
- Adept at working across multiple customer and prospect segments for new logo, cross-sell and upsell strategies
- Ability to work across a complex set of solutions, multi-functions, and multi-regional organisations.
- Ability to think creatively, identify and solve complex problems
- Strong communication and presentation skills
- Excellent time management and prioritisation skills
- Highly motivated, detail-oriented, and a self-starter
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