Senior Marketing Content Specialist

3 weeks ago

London, Greater London, United Kingdom Sylvera Limited Full time

About the role

Sylvera Limited is seeking a seasoned Senior Content Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive content strategy that aligns with our business goals and enhances our market presence.

As a Senior Content Marketing Manager, you will create compelling content that engages our target audience, supports SEO efforts, and drives lead generation. You will work closely with cross-functional teams, including product marketing, demand generation, and communications, to ensure content aligns with overall objectives and brand voice.

Key responsibilities

  1. Content Strategy: Develop and own the content strategy to support company goals.
  2. Content Creation: Write and produce high-quality content, including blog posts, whitepapers, and case studies that resonates with our target audience.
  3. SEO Optimization: Implement SEO best practices to improve organic search rankings and drive website traffic. Conduct keyword research and optimize content accordingly.
  4. Content Calendar: Plan, manage, and maintain a content calendar to ensure a consistent flow of content that aligns with marketing campaigns and product launches.
  5. Analytics and Reporting: Track and analyze content performance using analytics tools. Report on key metrics and use data-driven insights to refine content strategy.
  6. Collaboration: Work closely with cross-functional teams to ensure content aligns with overall objectives and brand voice.
  7. Thought Leadership: Position Sylvera as a thought leader in the Voluntary Carbon Market by creating insightful and authoritative content that addresses industry trends and challenges.
  8. Content Distribution: Collaborate with the wider marketing team to develop and iterate on distribution strategies across various channels, including social media, email marketing, and third-party publications.

You'll be a great fit if

  1. Have Content marketing experience in a B2B tech environment.
  2. Exceptional English writing and editing skills, with the ability to share a clear and engaging narrative.
  3. Understand how to produce content for multiple audiences, deliver work at the highest editorial standards, and make a piece of content more valuable, engaging, and authentic to Sylvera.
  4. In-depth knowledge of SEO best practices and experience with SEO tools.
  5. Creative thinker with a passion for storytelling.
  6. Embrace an analytical approach to content: be able to look at quantitative and qualitative data to figure out what's working and what opportunities may exist regarding trends, specific keywords, or content knowledge gaps.
  7. Detail-oriented with a focus on quality and consistency.
  8. Private Health Insurance and Life Assurance.
  9. Unlimited annual leave - and encouragement to actually use it.
  10. Enhanced parental leave.
  11. Up to 20 days paid sick leave.
  12. £500 WFH allowance.
  13. Access to Mental Health support via Spill.

Location

UK (with access to an office in London if you wanted to come in). We keep our focus on the long-term, even if that means short-term challenges.

Equal employment opportunity

Sylvera is an equal opportunity employer: we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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