Digital Marketing Specialist
5 days ago
We are seeking a highly motivated and creative Digital Marketing Specialist to join our team at Universal Business Team.
Key Responsibilities:
The successful candidate will be responsible for managing our social media presence across various platforms, creating engaging content that resonates with our B2B audience, and developing and executing email marketing campaigns to drive brand awareness.
- Develop and implement social media strategies to increase followers and engagement.
- Create and curate high-quality content, including images, videos, and written posts, to foster brand interaction and customer engagement.
- Design and send regular email newsletters and campaigns to our subscribers, segmenting lists and using A/B testing to optimise performance.
- Analyse campaign data and provide actionable insights to continually improve engagement and conversion rates.
- Collaborate closely with internal teams to ensure messaging is consistent across all channels.
- Support ad-hoc marketing initiatives, including content creation and design.
Requirements:
To be successful in this role, you will need:
- 3+ years of experience in social media and email marketing.
- Strong copywriting and content creation skills, with an eye for design.
- Analytical mindset and experience with social media and email marketing tools.
- Enthusiastic, adaptable, and ready to bring innovative ideas to the table.
- Bachelor's degree in marketing, communications, or related field (desirable), or educated at degree level in any other field (essential).
- Familiarity with social media management tools (e.g., Hootsuite or similar platform).
- Experience with email marketing platforms, ideally with Klaviyo.
- Experience of Photoshop, Illustrator, and InDesign highly desirable.
- Experience with product photography, WooCommerce, and WordPress a plus.
If you are a motivated and creative Digital Marketing Specialist looking to make a real impact in a collaborative and supportive team environment, we would love to hear from you.
Please apply with your CV and a covering letter explaining why you are the ideal candidate for this role.
We look forward to hearing from you.
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