Digital Innovation Leader
3 weeks ago
We're seeking a seasoned ASO expert to lead our strategic roadmap and global service expansion for ASO projects. As the ASO Director, you'll report to the VP, Earned Media and provide ASO recommendations to clients, while understanding paid media campaigns such as ASA & GAC and earned media projects, like SEO and Digital PR.
Key Responsibilities:- Develop and lead the strategic framework and roadmap for ASO projects
- Design and deliver training programs internally and externally
- Collaborate with the data team to create new reports and dashboards to deliver ASO insights
- Work with the Data Director to review technology providers and proprietary technologies for ASO
- Align ASO with other organic growth plans like SEO, Digital PR, Organic Social, and Web-to-App conversion
Requirements:
- Experience leading ASO projects at an agency or client-side
- Knowledge of app store consoles and data sets to produce relevant insights
- Ability to nurture and educate a broad group of talent
- Experience managing paid media for apps and websites
- Skills using App UX & CRO, Analytics & Reporting, and Creative Problem Solving
We offer a competitive salary, a loyalty salary increase on your Jellyfish anniversary, and a company-wide annual bonus. You'll also enjoy a custom work environment with flexible working hours, remote work options, and access to LinkedIn Learning with unlimited online courses.
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