Data Driven CRM Strategist

4 days ago

London, Greater London, United Kingdom Motorway Full time

Motorway, the UK's fastest-growing used car marketplace, is seeking a talented Senior CRM Data Executive to support the Head of CRM in developing and executing our CRM and lifecycle strategy.

About Motorway

We are an award-winning, online-only platform connecting private car sellers with thousands of verified dealers nationwide. Our technology-led approach has redefined the experience of selling a car, generating thousands of monthly car sales and helping us grow to a team of over 400 people across London and Brighton offices.

Salary: £80,000 - £110,000 per year

This is a unique opportunity to join an exceptional team in a fast-paced and rewarding environment that is transforming the used-car market. As a Senior CRM Data Executive, you will be instrumental in delivering exceptional experiences to our B2C customers at every stage of their journey.

Key Responsibilities:
  • Assist the Head of CRM in creating and executing a strategic vision for CRM across multiple touchpoints (e.g., email, push, SMS).
  • Define and implement a data-informed CRM strategy, leveraging data and insights for segmentation, targeting, messaging, and campaign adaptation across different segments.
  • Manage and execute lifecycle journeys and marketing campaigns that deliver excellent customer interactions across multiple touchpoints, focusing on the B2C side of the business.
Requirements:
  • Experience in customer marketing and CRM with a track record of successfully developing and executing highly impactful CRM programmes and initiatives, preferably in a scaling consumer tech or marketplace business with millions of customers.
  • Strategic and analytical, with a focus on understanding customer behaviour and planning around data-driven insights and strategy development.
  • Strong commercial acumen, brand appreciation, and a good creative eye.
  • Deep understanding of CRM tools (ideally Braze) and how to execute multi-channel lifecycle journeys.
  • Strong verbal and written communication skills, capable of building trust and influence with peers and stakeholders.

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