Public Relations Specialist

2 weeks ago

Bury, Borough of Bury, United Kingdom JD Group Full time
{"Role Overview": "As a PR & Outreach Executive, you will be responsible for managing the reputation of JD Outdoor across various media channels and developing outreach campaigns to reach target markets. Your goal will be to capture new consumers, grow brand awareness, and gain market share for the business.", "Key Duties/Responsibilities": "
  • Develop and execute press releases to protect and enhance the JD Outdoor reputation.
  • Manage inbound press queries to maximize opportunities for coverage and maintain a positive reputation.
  • Design and implement outreach campaigns to target quality domains, publications, and media that reach the largest and most engaged audiences.
  • Secure organic and paid coverage for key events, product launches, and promotions.
  • Respond to the news agenda by creating relevant content and securing reactive coverage.
  • Collaborate with high-authority bloggers to gain valuable exposure for JD Outdoor brands and products.
  • Work with internal teams to develop cohesive campaigns that deliver common goals and effectively reach target markets.
  • Manage the digital PR agency and budget to achieve the best possible coverage results.
", "Requirements": "
  • At least one year of experience in PR and outreach.
  • Excellent written and verbal communication skills with problem-solving acumen.
  • Expertise in SEO.
  • Strong attention to detail with time-management and organizational skills.
  • Ability to work independently and manage multiple tasks with ease.
  • Ability to be creative and use initiative to develop new ideas.
  • Foresight to anticipate issues, balance competing agendas, and set priorities.
  • Bachelor's degree in PR, outreach, or a related field.
  • Proficiency in Microsoft Office Suite.
", "Language": "en-US"}

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