Public Relations Specialist

4 days ago

Bury, Borough of Bury, United Kingdom JD Group Full time
{"Role Overview": "As a PR & Outreach Executive, you will be responsible for managing the public image of JD Outdoor, working closely with internal teams, brands, and partners to deliver common goals that will enable us to effectively reach target markets, capture new consumers, grow brand awareness, and gain market share for the business.", "Key Duties/Responsibilities": "
  • Develop and implement PR and outreach strategies to protect, enhance, and build a positive reputation for JD Outdoor through the media and self-produced communications.
  • Manage the creation and distribution of press releases, ensuring timely and effective communication with key stakeholders.
  • Deliver outreach campaigns across JD Outdoor that will appeal to a multitude of press, targeting quality domains, publications, and media that will reach the largest and most engaged audiences.
  • Secure organic and occasionally paid coverage for activity including new store openings, key product launches, gift guides, and discounts at key periods.
  • Respond to the news agenda by creating relevant content for which JD Outdoor can be an authority, securing reactive coverage in addition to campaign work and ensuring regular press hits.
  • Collaborate with high-authority bloggers who have relevant audiences to gain valuable exposure for the JD Outdoor brands and products, while building high-quality links and referral traffic to focus areas of the websites.
  • Work with brands to develop mutually beneficial outreach campaigns that enable us to communicate key brand activity as and when collaborative opportunities arise.
  • Liaise with internal teams, including content, social, digital, and offline marketing, to enable cohesive campaigns that deliver common goals and effectively reach target markets.
  • Manage the digital PR agency and budget appropriately to achieve the best possible coverage results for the investments made.
", "Requirements": "
  • At least one year of experience in PR and outreach.
  • Excellent written and verbal communication skills with problem-solving acumen.
  • Expertise in SEO.
  • Strong attention to detail with time-management and organisational skills.
  • Ability to work independently and manage multiple tasks with ease.
  • Ability to be creative and use initiative to develop new ideas.
  • Foresight to anticipate issues, balance competing agendas, set priorities, and proactively develop strong relationships both internally and externally.
  • Bachelor's degree in PR, outreach, or a related field.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
", "Company Overview": "JD Group is a leading outdoor retailer with a strong presence in the UK market. We are committed to delivering exceptional customer experiences and building strong relationships with our customers, partners, and stakeholders.", "Why Join Us": "At JD Group, we offer a dynamic and supportive work environment that encourages creativity, innovation, and collaboration. We are committed to developing our employees' skills and careers, and we offer a range of benefits and perks to support our employees' well-being and success.", "How to Apply": "If you are a motivated and experienced PR and outreach professional looking for a new challenge, please submit your application, including your CV and a cover letter, to [insert contact information]."}

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