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Public Relations Specialist

2 months ago

Bury, Borough of Bury, United Kingdom JD Group Full time

**Job Title:** Public Relations Specialist (9 Month Maternity Cover)

**Location:** Bury Manchester

**Working Hours:** 40 Hours

**Role Overview:**

As a Public Relations Specialist at JD Group, you will be responsible for managing PR and Outreach across the company, working alongside internal teams, brands, and partners to deliver common goals that will enable us to effectively reach target markets, capture new consumers, grow brand awareness, and gain market share for the business.

**Key Responsibilities:**

  • Managing the creation and outreach of press releases to protect, enhance and build a positive reputation through self-produced communications.
  • Answering all inbound press-related queries to maximize opportunities for coverage and manage the company's reputation.
  • Delivering outreach campaigns that will appeal to a multitude of press, targeting quality domains, publications, and media.
  • Securing organic and occasionally paid coverage for key product launches and more.
  • Responding to the news agenda by creating relevant content for which the company can be an authority.
  • Working with high authority bloggers to gain valuable exposure for the company brands and products.
  • Developing mutually beneficial outreach campaigns with brands.
  • Liaising with internal teams to enable cohesive campaigns that reach target markets.
  • Managing the digital PR agency and budget appropriately.

**Requirements:**

  • Experience in PR and outreach.
  • Excellent written and verbal communication skills.
  • Expertise in SEO.
  • Strong attention to detail and organizational skills.
  • Ability to work independently and manage multiple tasks.
  • Ability to be creative and use initiative.
  • Foresight to balance competing agendas and develop strong relationships.
  • Bachelor's degree in PR, outreach, or related field.
  • Proficiency in Microsoft Office Suite.