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Senior Marketing Director for Growth and User Acquisition

2 months ago


Leamington Spa, Warwickshire, United Kingdom Kwalee Full time
About the Role

We are seeking a highly experienced and visionary Director of Growth to join our Marketing team at Kwalee. As a key member of our leadership team, you will be responsible for providing strategic direction and leadership to our mobile marketing teams, driving growth and revenue through innovative marketing strategies.

Key Responsibilities
  • Lead and Mentor a Team of Marketing Professionals: Foster a culture of growth and accountability, leading a diverse team of marketing and creative professionals to achieve exceptional results.
  • Develop and Execute Growth Strategies: Collaborate with cross-functional teams to develop and execute growth strategies aligned with company objectives, ensuring cohesive marketing efforts and maximizing revenue.
  • Conduct Market Research and Analysis: Conduct thorough market research to identify opportunities, guide strategic investments, and foster partnerships to expand market reach and drive user acquisition.
  • Oversee Data-Driven User Acquisition Initiatives: Develop and implement data-driven user acquisition strategies, optimizing campaigns and monetization tactics to drive revenue growth.
  • Stay Informed on Industry Trends: Stay up-to-date on the latest industry trends, guiding creative development and proactively enhancing game KPIs to drive business growth.
  • Provide Regular Performance Reports: Deliver actionable insights and regular performance reports to senior management, informing strategic decisions and driving business growth.
  • Represent the Company at Industry Events: Represent Kwalee at industry events, networking with key stakeholders and staying informed on market conditions.
  • Ensure Alignment with Company Procedures: Ensure strict adherence to company procedures and alignment with organizational goals, driving business growth and revenue.
  • Drive Innovation and Experimentation: Foster a culture of innovation and experimentation, driving growth through new methods, channels, and technologies.
Requirements
  • Proven Track Record in Mobile Marketing: Experienced professional with a proven track record in mobile marketing and growth, with a strong understanding of the gaming industry.
  • Leadership and Team Management: Proven ability to lead and manage large and complex teams, driving growth and revenue through effective leadership.
  • Experience in Hyper-Casual and Casual Game Development: Experience in hyper-casual and casual game development, with a strong understanding of the market and consumer behavior.
  • Strong Problem-Solving Skills: Strong problem-solving skills, with the ability to analyze complex data and drive business growth through data-driven decisions.
  • Based in Leamington Spa: Based in our office in Leamington Spa, following our hybrid model with 3 days per week on-site.
Compensation and Benefits

We offer a competitive compensation package, including a salary that is fairly benchmarked against industry and location standards. Our benefits package is designed to support the well-being and development of our employees, with a strong focus on work-life balance and career growth.