Content Marketing Strategist
5 days ago
About the Role
We are seeking a highly skilled Content Marketing Specialist to join our team at Royal London. As a key member of our marketing team, you will be responsible for creating and delivering high-quality investment content that supports our overall marketing strategy and drives business growth.
Key Responsibilities
- Develop and implement a content marketing plan that aligns with our business objectives and targets.
- Collaborate with cross-functional teams to create engaging and informative content for various audiences, including advisers, customers, and employers.
- Use data and insights to continuously test, learn, and optimize content performance.
- Work with internal specialists and external suppliers to deliver high-quality content that meets our brand standards.
- Identify and capitalize on opportunities to create compelling messages and content that supports our business goals.
About You
To be successful in this role, you will need:
- Excellent writing and editing skills, with a strong background in content marketing or a related field.
- Experience in creating content for various formats and audiences, including promotional and thought leadership content.
- Good knowledge of pensions and investments, with the ability to translate complex concepts into clear and engaging content.
- Good understanding of FCA regulations as they apply to content.
- Excellent planning and organizational skills, with the ability to work independently and as part of a team.
- Strong stakeholder management experience, with a proven track record of building and maintaining relationships.
About Royal London
We are a leading mutual life, pensions, and investment company, offering a range of products and services to our customers. Our values of Empowered, Trustworthy, Collaborate, and Achieve guide everything we do, and we are committed to creating a workplace that is inclusive, responsible, enjoyable, and fulfilling.
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