Marketing Graduate
4 weeks ago
Textron Specialized Vehicles is seeking a Marketing Graduate to contribute to the development of our Turf business. As a Marketing Graduate, you will collaborate with the Marketing & Communications teams to implement marketing tactics, analyze data, prepare plans, support events, manage databases, and assist with sales initiatives. You will also help develop brand strategy, execute communications to boost brand visibility, create content across various channels, and oversee website updates.
Key Responsibilities
- Assist in the development of the overall brand strategy and supporting elements such as photo and video shoots and marketing or advertising campaigns;
- Send internal, external, and consumer-facing communications using our email communication platform;
- Execute tactical marketing communications with a focus on increasing awareness and visibility of TSV brands and products and positively influencing customer buying decision;
- Develop and implement marketing content across channels, including digital, social, and print;
- Locate new sales channels and strengthen existing channels;
- Oversee website updates related to new product launches, special promotions, and model year changes;
- Support local, regional, and national events as necessary;
Requirements
- Bachelor's degree or equivalent in Marketing, Public Relations, or another related field required;
- Prior internships/work experience in Marketing roles is advantageous, but not essential;
- Microsoft Office required;
- You should be resourceful and a good problem-solver;
- Excellent verbal and written communication skills;
- Familiarity with marketing computer software and online applications;
- Able to work under pressure with a flexible attitude.
About Textron Specialized Vehicles
Textron Specialized Vehicles Inc. is a leading global manufacturer of golf cars, utility and personal transportation vehicles, snowmobiles, side-by-sides, all-terrain vehicles, professional turf-care equipment, and ground support equipment. Textron Specialized Vehicles markets products under several different brands. Its vehicles are found in environments ranging from golf courses to factories, airports to planned communities, and theme parks to hunting preserves.
About Textron Inc.
Textron Inc. (NYSE: TXT) is a multi-industry company that leverages its global network of aircraft, defense, industrial and finance businesses to provide customers with innovative solutions and services. Textron is known around the world for its powerful brands such as Bell Helicopter, Cessna, Beechcraft, Hawker, Jacobsen, Kautex, Lycoming, E-Z-GO, Textron Systems, and TRU Simulation + Training. For more information, visit: https://www.textron.com/
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