Paid Social Marketing Specialist
4 weeks ago
We are seeking a highly skilled Paid Social Marketing Specialist to join our team. As a key member of our performance marketing team, you will be responsible for executing our global paid social strategy and driving growth under the direction of a manager.
You will work closely with our content and creative team to build best-in-class assets for paid social campaigns, aligned to platform best-practice, and optimized for local markets.
Key responsibilities include:
- Activating large-scale global paid social campaigns, including the creation, implementation, and optimization of international campaigns across platforms.
- Supporting the development of the global paid social strategy, contributing to the global acquisition and digital marketing strategy.
- Leading the implementation of global paid social strategy in market and platform-specific activations, to increase impact and efficiency.
- Collaborating closely with content and creative teams to build best-in-class assets for paid social campaigns, aligned to platform best-practice, and optimized for local markets.
- Leading ad versioning and creative iteration agenda, in close partnership with in-house creative agency.
- Incorporating global marketing directives into paid social plans for NPD launches and event-based activations – including creative considerations, messaging, and audience strategy.
- Leading on regular paid social reporting, to track performance against benchmark and recommend changes based on insights.
- Contributing to a test and learn framework, from developing hypotheses to testing, analyzing, implementing successful results, and iteration.
- Assisting in budget management and optimizations across multiple platforms to continually increase campaign efficiencies.
- Monitoring competitor and consumer behavior, to influence ad decisions where relevant.
- Researching into social trends, keeping abreast of the latest ad products/technologies and providing use-case suggestions to help improve KPIs.
- Working cross-functionally (e.g., with e-commerce, Paid Search, CRM, and other teams) to drive customer growth, activation, and retention.
About You
We are looking for a highly skilled and experienced Paid Social Marketing Specialist who has a proven track record of delivering successful paid social campaigns. Key requirements include:
- Previous hands-on experience in paid social, preferably from a high-growth company or premium brand.
- Excellent hands-on experience activating campaigns across multiple paid social platforms, preferably across international markets.
- Hands-on experience in TikTok Ads, and/or working knowledge of APAC social apps (e.g., WeChat mini programs) will be a bonus.
- Experience in managing the creative/content briefing process.
- Excellent analytical skills, with the ability to manipulate data to identify and recommend optimization and growth opportunities.
- Experience in Google Analytics 360 with a strong ability to derive actionable insights.
- Knowledge of integration with complementary tools, e.g., Sprinklr and product feed/catalogue vendors.
- Experience in DTC brands in the luxury and/or beauty sectors would be a strong bonus.
- A flexible self-starter with a can-do attitude, willing to go the extra mile to deliver results.
- Excellent communication skills, and the ability to translate complex channel-level observations into actionable insights.
- A people person who can work independently and collaboratively with various stakeholders internally and externally.
- Ability to perform under pressure, tolerance for ambiguity, and readiness to adapt to changing priorities dynamically.
Why Join Us?
We are a values-driven, high-growth company that is passionate about empowering everyone to be the best version of themselves. We offer a dynamic and entrepreneurial environment where you can grow and develop your skills. Our benefits include:
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday.
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
- Financial security and planning with our pension and life assurance for all.
- Wellness and social benefits including Medicash, Employee Assist Programs, and regular social connects with colleagues.
- Bring your furry friend to work with you on our allocated dog-friendly days and spaces.
- And not to forget our generous product discount and gifting.
About Charlotte Tilbury Beauty
We are a global beauty company that is passionate about empowering everyone to be the best version of themselves. We celebrate and support diversity, equity, and inclusion in all aspects of our business. We believe that everyone deserves to be treated with respect and dignity, and we strive to create a workplace culture that reflects these values. If you share our passion for beauty, innovation, and making a positive impact, we would love to hear from you.
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