Paid Social Media Specialist
3 weeks ago
About the Role
We are seeking a highly skilled Paid Social Media Specialist to join our team at Charlotte Tilbury Beauty. As a Paid Social Media Specialist, you will be responsible for executing our global paid social strategy and helping drive growth under the direction of a manager.
Key Responsibilities
- Assist in activating large scale global paid social campaigns, including the creation, implementation and optimisation of international campaigns across platforms.
- Support the development of the global paid social strategy, contributing toward the global acquisition and digital marketing strategy.
- Lead the implementation of global paid social strategy in market and platform specific activations, to increase impact and efficiency.
- Collaborate closely with content and creative team to build best-in-class assets for paid social campaigns, aligned to platform best-practise, and optimised for local markets.
- Lead ad versioning and creative iteration agenda, in close partnership with in-house creative agency.
- Incorporate global marketing directive into paid social plans for NPD launches and event-based activations – including creative considerations, messaging, and audience strategy.
- Lead on regular paid social reporting, to track performance against benchmark and recommend changes based on insights.
- Contribute to a test and learn framework, from developing hypotheses to testing, analysing, implementing successful results, and iteration.
- Assist in budget management and optimisations across multiple platforms to continually increase campaign efficiencies.
- Monitor competitor and consumer behaviour, to influence ad decisions where relevant.
- Research into social trends, keeping abreast of the latest ad products/ technologies and provide use-case suggestions to help improve KPIs.
- Work cross-functionally (e.g. with e-commerce, Paid Search, CRM, and other teams) to drive customer growth, activation and retention.
About You
- Previous hands-on experience in paid social, preferably from a high-growth company or premium brand.
- Excellent hands-on experience activating campaigns across multiple paid social platforms, preferably across international markets.
- Hands on experience in TikTok Ads, and/or working knowledge of APAC social apps (e.g WeChat mini programmes) will be a bonus.
- Experience in managing the creative/ content briefing process.
- Excellent analytical skills, with the ability to manipulate data to identify and recommend optimisation and growth opportunities.
- Experience in Google Analytics 360 with a strong ability to derive actionable insights.
- Knowledge of integration with complementary tools, e.g. Sprinklr and product feed/catalogue vendors.
- Experience in DTC brands in the luxury and/or beauty sectors would be a strong bonus.
- A flexible self-starter with a can-do attitude, willing to go the extra mile to deliver results.
- Excellent communication skills, and the ability to translate complex channel level observations into actionable insights.
- A people person who can work independently and collaboratively with various stakeholders internally and externally.
- Ability to perform under pressure, tolerance for ambiguity, and readiness to adapt to changing priorities dynamically.
Why Join Us?
- Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves.
- We're a hybrid model with flexibility, allowing you to work how best suits you.
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday.
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
- Financial security and planning with our pension and life assurance for all.
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues.
- Bring your furry friend to work with you on our allocated dog friendly days and spaces.
- And not to forget our generous product discount and gifting.
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