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Head of CRM and Digital Transformation

2 months ago

London, Greater London, United Kingdom The Change Partners - Global talent specialists for a connected world Full time
Head of CRM and Digital Transformation

The Change Partners is seeking a seasoned professional to lead our client's CRM and digital transformation efforts. As Head of CRM and Digital Transformation, you will be responsible for developing and implementing a comprehensive CRM strategy that drives customer engagement and loyalty.

Key Responsibilities:

  • Develop and execute a CRM strategy that aligns with business objectives
  • Lead the development and implementation of a loyalty programme that rewards customers and drives retention
  • Collaborate with cross-functional teams to integrate CRM and digital marketing efforts
  • Monitor and analyse programme performance, providing insights and recommendations for improvement
  • Manage the loyalty programme budget and ensure effective use of resources

Requirements:

  • Minimum 5 years of experience in CRM, loyalty, and digital marketing
  • Proven track record of developing and executing successful CRM and loyalty programmes
  • Strong analytical skills with ability to interpret complex data and make data-driven decisions
  • Proficiency in using CRM software, loyalty programme platforms, and data analysis tools

This is an exciting opportunity to join a leading travel business as they undergo a transformation and grow their marketing and digital teams. If you are a seasoned professional with a passion for CRM and digital transformation, we encourage you to apply.