Chief Sales and Marketing Director
4 weeks ago
The Personal Branding Agency is a fast-growing startup with a mission to empower individuals to create impactful personal brands. Our work spans three core areas: an agency specialising in personal branding, a software product to support content creation, and To The Heart Of It (TTHOI) podcast. We're looking for a Sales Marketing Executive to expand our client base and shape our go-to-market strategy.
As our Sales Marketing Executive, you'll be responsible for driving new business through strategic outreach, lead generation, and marketing initiatives. The role combines sales and marketing expertise, requiring a proactive, results-oriented individual who thrives in a startup environment where flexibility and adaptability are key.
Key Responsibilities:
• Develop and execute sales strategies, identifying potential B2B clients and building relationships that lead to long-term partnerships.
• Design and manage campaigns to generate new leads, using a mix of inbound and outbound tactics, and nurture these leads through the sales funnel.
• Collaborate with the team to create multi-channel marketing campaigns that enhance brand visibility and generate inbound leads.
• Develop content (e.g., Sales Collateral Development: Create and maintain sales materials, presentations, and pitch decks that align with the agency's brand and messaging.
• Oversee the sales process from initial contact to contract, ensuring a seamless client experience and securing successful partnerships.
• Track and analyse sales and marketing metrics, using data to optimise strategies and improve conversion rates.
• Assist in refining our market positioning and go-to-market strategy, identifying unique selling points that differentiate us in the personal branding space.
Requirements:
• Proven experience in B2B sales or sales marketing, ideally within a fast-paced, startup environment.
• Strong understanding of sales and marketing fundamentals, with experience creating campaigns that drive leads and increase conversions.
• Excellent communication and interpersonal skills, with a talent for building and maintaining client relationships.
• Experience using CRM and marketing tools to manage and track client interactions and marketing efforts.
• Knowledge of content marketing and digital marketing strategies to support brand growth and sales outreach.
• Experience in personal branding, digital marketing, or B2B services is a plus.
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