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Head of Propositions Marketing

2 months ago

Loughborough, Leicestershire, United Kingdom COINS Full time
About the Role

We're seeking a seasoned marketing professional to lead the development and delivery of new and evolving propositions for our People Division's product portfolio.

As the Head of Propositions Marketing, you will be responsible for market sizing, proposition creation, and validation, as well as working with marketing communications to bring these propositions to market.

Key Responsibilities
  1. Conduct market analysis to identify key segments and develop needs-based personas and go-to-market strategies.
  2. Ensure product portfolio meets divisional targets through performance analysis and roadmap adjustments.
  3. Develop product propositions, positioning, and messaging to drive commercial impact and competitive advantage.
  4. Optimise packaging, pricing, and customer journey while providing market intelligence and sales enablement insights.
Requirements
  1. Strong leadership with a proven track record in B2B software product marketing, including owning proposition strategy and executing successful product propositions.
  2. High degree of product marketing expertise, commercial acumen, and experience in delivering effective product marketing journeys across multiple product types.
  3. Exceptional communication and analytical skills, with the ability to translate data into insights, sell a vision to stakeholders, and adapt to dynamic environments.
About Us

The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific.

We help more than 100,000 customers across commercial and non-profit sectors become more productive and efficient.

Our products and solutions go beyond providing technology; we connect the right people with the right data, at the right time, through Access Workspace.

We wholeheartedly believe in equality for all and the transformative power of diversity.