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Brand and Communications Director

2 months ago

Stirling, Stirling, United Kingdom FWB Full time
About Zero Waste Scotland

We are a not-for-profit company, limited by guarantee, and predominately funded by the Scottish Government. Our recent formal classification as a Public Sector organisation brings new opportunities, which we will embrace through a robust and strategic transition.

Our Mission

We exist to lead Scotland to use products and resources responsibly, focusing on where we can have the greatest impact on climate change. Using evidence and insight, our goal is to inform policy and motivate individuals, and businesses, to embrace the environmental, economic, and social benefits of a circular economy.

Key Responsibilities
  • Develop and implement the Zero Waste Scotland Communications and Engagement strategy, ensuring alignment with organizational goals.
  • Oversee all external communications, including media relations, stakeholder engagement, corporate reputation management, and social media, to influence target audiences and drive behavior change.
  • Ensure consistency in corporate communications and internal engagement to enhance the organization's reputation and culture.
  • Serve as the lead advisor on communications strategies, supporting the Executive Leadership Team in risk management and opportunity maximization.
  • Manage resources and budgets effectively, focusing on cost-efficient communication solutions.
  • Lead and develop the communications team, fostering professional growth and ensuring alignment with organizational priorities.
  • Build and maintain relationships with journalists, influencers, and other key stakeholders to advance Zero Waste Scotland's objectives.
  • Shape and uphold the strategic narrative, brand vision, and values of Zero Waste Scotland.
Requirements
  • Proven leadership in communications, marketing, or stakeholder engagement.
  • Experience in maximizing digital presence, including social media, digital marketing, and websites.
  • Expertise in delivering targeted communications in complex environments.
  • Strong brand understanding and ability to inspire commitment to purpose.
  • Skilled in developing and implementing communication strategies and plans.
  • Success in building trust and effective relationships with stakeholders.
  • Demonstrated success in creating impactful communication plans that build profile and influence.
  • Strong planning and resource allocation skills.
  • Excellent presentation and communication skills, both written and verbal.