Trust Marketing Specialist
6 days ago
Job Description
The Investment Trust Marketing Manager will be responsible for the following key duties:
- Strategic involvement with colleagues in the UK Investment Trust Business.
- Developing, deploying, and evolving the Investment Trust Marketing Plan.
- Working with colleagues in the UK business and Central Marketing teams to develop and deploy integrated campaigns across the UK's Investment Trust Channel.
- Leading on the company's Investment Trust Strategy to increase investor interest in the business' offering.
- Setting goals and targets across marketing channels, in-line with the Investment Trust Business's objectives.
- Developing the relationship between the UK and Central Marketing teams as well as the Investment Trust Business, ensuring good collaboration and clear communication.
- Managing a small team in a strategically important channel to deliver against agreed goals and motivate the team members.
- Working alongside colleagues, agencies, advertising, digital, and content teams to plan and launch campaigns to clients and prospects within the Investment Trust channel.
- Optimising Marketing activity in-line with agreed objectives and KPIs.
- Day-to-day management of one direct report as well as matrix reports.
- Monitoring and optimising the client journey across multiple touchpoints.
- Consolidating UK requirements and liaising with Central Marketing and development teams to progress key projects, manage risk, and launch new initiatives.
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