Senior Brand Marketing Director
18 hours ago
We are seeking a highly experienced Senior Brand Marketing Director to lead our marketing efforts across multiple brands. This is a pivotal role where you will play a key part in developing and executing a cohesive marketing strategy that aligns with our business objectives.
As Senior Brand Marketing Director, you will be responsible for driving demand, revenue growth, and brand visibility through multi-channel campaigns. You will work closely with internal teams, including sales, product development, and customer service, to ensure alignment between marketing activities and business objectives.
Key Responsibilities- Develop and implement a comprehensive multi-brand marketing strategy that supports revenue goals across our key sectors.
- Plan and execute multi-channel marketing campaigns (digital, print, events) to increase brand visibility and generate qualified leads.
- Guide creative direction and develop briefs to meet objectives for all advertising and public-facing communications.
- Collaborate with internal teams to ensure alignment between marketing activities and business objectives.
- Lead and manage a small marketing team, providing direction, mentoring, and development to ensure high performance.
- Oversee relationships with external agencies, ensuring that marketing campaigns are executed effectively and deliver measurable results.
- Conduct market analysis and gather customer insights to refine marketing strategies and maintain a competitive edge.
- Manage the marketing budget and track return on investment (ROI) to ensure the effective use of resources.
- Establish and monitor KPIs for all marketing initiatives, using data-driven insights to optimise campaign performance.
- 5+ years of B2B marketing experience, preferably with a focus on construction, utilities, or infrastructure sectors.
- Proven track record of managing multi-brand marketing strategies and delivering creative and successful campaigns that drive revenue growth.
- Strong leadership skills, with experience in managing small teams and working with external agencies.
- Excellent communication and presentation skills, with the ability to collaborate effectively across departments.
- Analytical mindset with experience using marketing analytics tools to measure and improve campaign performance.
- Experience in account-based marketing and managing marketing automation tools is a plus.
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Seaton Ross, United Kingdom Rolawn Limited Full timeJob Description About Us With over 50 years of innovation and excellence, the Rolawn Group is a leading provider of environmental solutions and products across the construction, landscaping, and infrastructure sectors. From our Yorkshire base, we operate nationally through multiple channels and brands that cater to distinctive and diverse client needs. As a...
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Seaton Ross, United Kingdom Rolawn Limited Full timeAbout UsWith over 50 years of innovation and excellence, the Rolawn Group is a leading provider of environmental solutions and products across the construction, landscaping, and infrastructure sectors. From our Yorkshire base, we operate nationally through multiple channels and brands that cater to distinctive and diverse client needs. As a well-established...
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Seaton Ross, United Kingdom Rolawn Limited Full timeAbout UsWith over 50 years of innovation and excellence, the Rolawn Group is a leading provider of environmental solutions and products across the construction, landscaping, and infrastructure sectors. From our Yorkshire base, we operate nationally through multiple channels and brands that cater to distinctive and diverse client needs. As a well-established...
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Seaton Ross, United Kingdom Rolawn Limited Full timeAbout UsWith over 50 years of innovation and excellence, the Rolawn Group is a leading provider of environmental solutions and products across the construction, landscaping, and infrastructure sectors. As we continue to experience rapid growth, we remain committed to delivering unique, high-quality solutions to our customers and communities. This is an...
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