Analytics Tracking Solutions Lead

1 day ago


Shrewsbury, Shropshire, United Kingdom Croud Full time
JOB SUMMARY

We are seeking a highly skilled Senior Implementation Engineer to lead the implementation of advanced analytics tracking solutions. This role involves designing, implementing, and maintaining analytics tracking solutions using advanced tag management systems.

JOB RESPONSIBILITIES
  • Design, implement, and maintain analytics tracking solutions using advanced tag management systems, such as Google Tag Manager or Tealium.
  • Spearhead the configuration and deployment of analytics tags, pixels, and event tracking scripts across diverse digital platforms.
  • Conduct rigorous testing and validation procedures to ensure the accuracy of data collection.
  • Implement robust measurement solutions for mobile applications using tools like Firebase.
  • Evaluate and implement Consent Mode across client websites and applications.
SKILLS AND QUALIFICATIONS
  • Degree-level education or equivalent relevant work experience.
  • Extensive experience in marketing analytics, preferably within agencies.
  • Proven track record of delivering impactful analytics solutions.
  • Excellent communication skills, able to articulate technical concepts to non-technical stakeholders.
  • Familiarity with the Google Marketing Platform ad tech stack, including GA4, GTM/sGTM, Firebase.
CAREER GROWTH AND BENEFITS

Croud offers a competitive salary range of £45,000 - £60,000 depending on experience, plus a range of benefits, including:

  • 25 days holiday per year with the option to purchase an additional 5 days.
  • Discretionary annual performance-based incentive.
  • Paid sabbatical at 7 years.
  • Recruitment Referral Bonus.
  • Health & Wellbeing Contribution.
  • Home Office Equipment.
  • Enhanced Family Leave.
  • Life Assurance & Income Protection.
  • Pension.
  • Learning & Development opportunities.
  • Flexible Working Options.
COMPANY CULTURE

At Croud, our vision centres around unlocking potential through an inclusive and progressive culture. We live and breathe five core values that foster a culture where everyone can thrive:

  • In it together - integration, collaboration, and outcomes.
  • Eye on the future - futurism, creativity, and passion.
  • Generous in spirit - people, development, and inclusion.
  • Do what you say - integrity and accountability.
  • Make a difference - purpose and impact.

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