Automotive Social Media Specialist

1 month ago


Leeds, Leeds, United Kingdom Blueclaw Full time
Job Description

We are seeking a highly skilled Social Media Executive to join our team at Blueclaw. As a key member of our digital marketing team, you will be responsible for planning, implementing, and reporting on major social campaigns across our sports and betting properties and products.

Key Responsibilities:

  1. Develop and execute social media strategies to drive brand awareness, commercial drives, and lead generation.
  2. Work closely with the team to align organic and paid media plans with our overall market strategy.
  3. Monitor and optimize existing campaigns to improve conversion rates and commercial delivery.
  4. Utilize new media technologies to enhance commercial delivery.
  5. Define, measure, and analyze relevant paid media KPIs and perform ROI attribution reporting.
  6. Collaborate with the wider digital team to deliver their content calendar.
  7. Provide actionable insights into performance for relevant product owners.

Requirements:

  1. Minimum 2 years' experience in a digital marketing environment.
  2. Strong experience in growing an online product through various digital marketing channels.
  3. Experience in campaign setup, execution, and reporting on social media platforms such as Facebook, Instagram, and Twitter.
  4. Curious and creative, with a passion for sports betting.
  5. A strong understanding of iGaming.
  6. Knowledge of social media compliance and responsibility.


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