Automotive Social Media Specialist
1 month ago
We are seeking a highly skilled Social Media Executive to join our team at Blueclaw. As a key member of our digital marketing team, you will be responsible for planning, implementing, and reporting on major social campaigns across our sports and betting properties and products.
Key Responsibilities:
- Develop and execute social media strategies to drive brand awareness, commercial drives, and lead generation.
- Work closely with the team to align organic and paid media plans with our overall market strategy.
- Monitor and optimize existing campaigns to improve conversion rates and commercial delivery.
- Utilize new media technologies to enhance commercial delivery.
- Define, measure, and analyze relevant paid media KPIs and perform ROI attribution reporting.
- Collaborate with the wider digital team to deliver their content calendar.
- Provide actionable insights into performance for relevant product owners.
Requirements:
- Minimum 2 years' experience in a digital marketing environment.
- Strong experience in growing an online product through various digital marketing channels.
- Experience in campaign setup, execution, and reporting on social media platforms such as Facebook, Instagram, and Twitter.
- Curious and creative, with a passion for sports betting.
- A strong understanding of iGaming.
- Knowledge of social media compliance and responsibility.
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