Senior Sports Partnerships Manager

1 month ago

Bury, Borough of Bury, United Kingdom JD Group Full time
{"Role Overview": "As a Senior Sports Partnerships Executive at JD Group, you will play a key role in supporting the Sports Partnerships Manager and wider Partnerships team in delivering JD's sports sponsorship activity, with a focus on commercial football agreements. Your responsibilities will include augmenting partner activation calendars, executing plans around key activity across all JD and partner channels, and ensuring that all marketing rights are utilized effectively and commercial opportunities are maximized. You will work closely with the JD studio, partners, content providers, and the wider marketing/multi-channel teams to execute activity across all platforms, produce accurate reports of all sponsorship activity, and circulate relevant updates to ensure all relevant stakeholders are aware of the activity to achieve maximum reach and impact.", "Key Duties/Responsibilities": "
  • Ownership of specific activation calendars to maximize sports sponsorships with a particular focus on commercial football partnerships.
  • Continuously develop and refine partnership activation strategies through reviewing of our partnerships' impact.
  • Regular liaison with partners to identify key stories and opportunities to create activity that will help raise the profile of our partnerships.
  • Ensure relevant content is being produced for use on JD platforms, JD social media, and all sponsor platforms with product relevance where possible.
  • Work collaboratively across internal departments and stakeholders for partner approvals and alignment of programmes and initiatives including with the retail marketing & activation teams.
  • Work with the JD Social & wider multi-Channel Teams on developing activity, competitions, and strategies that further promote partnership activity.
  • Work with retail & the JD Marketing Team to identify opportunities for events & activations instore with a focus on local community engagement.
  • Work with the relevant parties, including buying & merchandising, to assist in relevant product being seeded to the sponsored asset where relevant.
  • Assist in activating photoshoots & relevant campaign imagery for sponsored assets alongside the creative team.
  • Work with the wider multi-channel team to ensure awareness of all other partnership activity is pushed through key channels & any opportunities for sponsored assets to assist in other campaigns are identified.
  • Carry out strategies and campaign ideas that will help improve association & sales potentials through the use of our partnerships.
  • Work the PR team, and agencies where relevant, to execute opportunities for press coverage/access of our sponsored assets.
  • Report back on all sponsorship activity and competitions to show the benefits and coverage obtained including commercial results where relevant.
  • Continually monitor relevant competitors and inspiration sources to report to the wider team.
", "Skills/Experience/Knowledge needed": "
  • Full & Clean Driving License
  • Excellent knowledge of Sports (primarily football) is key.
  • Experience of planning & activating partnership agreements is preferred.
  • Wider sporting knowledge of other sports is also advantageous.
  • Strong presentation skills & attention to detail.
  • Excellent verbal and written communication skills.
  • Ability to work as part of a growing team in a fast moving environment.
  • A willingness to learn new skills.
  • A willingness to work out of hours and travel where necessary.
  • Prior experience of working in Sports Marketing or Sports Marketing agencies is preferred but not essential.
", "Language": "en"}

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