Strategic Marketing Leader
1 week ago
About Changan Europe
We are seeking a seasoned Marketing Director to lead the launch of our brand in the UK. This role requires a hands-on approach as we scale the business from the ground up.
This is an exciting opportunity for a strategic thinker to shape our brand in the UK, building an internal and agency team to align with European positioning and vision.
Key Responsibilities:
- Establish a strong marketing foundation, working closely with European and Global teams to deliver brand awareness goals aligned with our European brand strategy.
- Develop and execute a comprehensive UK brand launch and growth strategy, leveraging the latest martech solutions and measurement tools to drive effective campaigns and strategies.
- Manage a budget of £120,000 - £150,000 per annum to deliver agreed business objectives, driving ROI through data-driven decisions.
- Lead a network of marketing agencies, utilizing first-party data management and digital marketing expertise to deliver impactful campaigns.
- Collaborate with suppliers to present a unified approach to customers, ensuring seamless execution of our brand strategy.
- Plan and execute public and press events to generate brand awareness and support lead generation targets.
Qualifications:
- Bachelor's degree or similar.
- Several years of experience in a similar role within Sales & Marketing.
- Proven track record of leading Marketing and Communications, preferably in a multi-national environment.
- Strong understanding of automotive industry trends, finance products, fleet markets, and analytical tools.
- Strong digital marketing skills, including first-party data management and utilization.
- Excellent leadership, communication, and interpersonal skills, with the ability to work effectively with international, cross-functional teams.
- Strong problem-solving skills, with a strategic mindset and the ability to adapt to changing market conditions.
Salary: £90,000 - £110,000 per annum.
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