Marketing Communications Specialist
6 days ago
About the Role
As a Lead Writer, German at Apple Inc., you will be responsible for localizing marketing and communication materials, as well as originating copy for local marketing initiatives in the German-language markets. You will work closely with the Marketing Communications team to ensure that all content is optimized for the local market and delivered to the highest possible standard, maintaining Apple's values and brand tone.
Key Responsibilities
- Creative Localization
- Translate US English copy into local-market language while preserving the intended message, voice, and tone.
- Enhance localized copy for the intended market while maintaining the Apple tone of voice and intended message of the original creative, and adhering to inclusive writing standards.
- Content Origination
- Lead the origination of copy for local marketing initiatives in the relevant German-language markets, working in partnership with strategy, brand, and creative teams.
- Collaborate with team members, project managers, and producer teams to align on language validation, and continuously innovate to enhance our processes.
- Language Expertise
- Keep up to date on industry trends, cultural evolution, and socio-political events in the market, as well as standard processes in copywriting, translation, and technical writing.
Requirements
- Expertise
- An expert localisation writer — you're adept at translating marketing copy while maintaining the original intent and the brand tone of voice.
- A brilliant German writer — you love coming up with an inventive, concise headline as much as you enjoy crafting a well-honed paragraph of body copy.
- Skills
- Proficient in English — you can articulate and discuss creative and linguistic choices expertly and robustly in English.
- Proficient with technology— you're confident using software and platforms for localisation writing and validation, including CAT tools and online simulators.
- Excellent writing ability with outstanding attention to detail.
- Excellent time management and prioritisation.
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