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Brand Activation Manager
2 months ago
We are seeking a highly skilled Brand Activation Manager to join our team at ACCO Brands. As a key member of our marketing team, you will be responsible for driving sell-through in both online and physical stores through permanent, semi-permanent, and temporary visual merchandising and the development and execution of market-wide and channel-specific marketing campaigns and promotions.
Key Responsibilities- Develop a deep understanding of the role each sales channel plays in the shopper journey and convert this into a marketing plan to address customer needs at every stage.
- Develop an intimate knowledge of all channel/partner dynamics, competitive landscape, and disseminate this information throughout the organisation to sales, brand marketing, and product marketing colleagues.
- Create and manage a set of robust retail and trade brand and product presentation standards for online and offline, monitor performance, and address any compliance issues with corrective measures.
- Co-create annual trade marketing plans, tactical campaigns, and promotions that drive demand and sales in line with the overall strategic marketing plan, including planograms and permanent in-store merchandising, sales support tools, and training plans.
- Create an annual promotional trade marketing calendar for priority markets and priority customers, which sits within the overall brand plan, utilising joint funding initiatives to support seasonal spikes and maximise key promotional windows.
- Own global forecasting, procurement, and implementation of centrally sourced merchandising furniture, seeking economies of scale and flexible solutions.
- Work closely with the Product and Brand team to build tools to successfully educate and inspire the internal sales team and customers, share retail/trade toolkits containing guidelines and assets that can be used and executed by local teams/partners.
- Build productive working relationships with relevant buying and marketing contacts in key national retailers and trade partners that work in harmony with the relationships our sales team manage to meet shared objectives.
- Participate in the early stages of the NPD process, contributing trade insight to determine product configuration and packaging for optimal in-store merchandising, conduct trade research as required, and input in the building of a robust value proposition which is clearly articulated on pack and through supporting retail/etail presentation.
- Convert product knowledge into appropriate execution and tactics, tailored to each channel, including staff engagement and training programs delivered both remotely and face-to-face.
- Co-ordinate experiential activation in-store, e.g. product demos and workshops, at key regional and national events, and support the planning and delivery of all brand events with a trade focus.
- Work with the Marketing team to ensure new assets are shared with priority customers and deployed across customer websites, support in ensuring compliance with the use of assets.
- Monitor and report on retail and trade market trends within the sector, with a focus on competitor brand activity.
- Manage the A&P budget for brand activation and support the Regional Marketing Director to effectively deploy the overall A&P budget for maximum ROI without overspend.
Degree in Marketing or Business Studies. Additional language (German) preferable.
Feel Good About Us:
At ACCO Brands, we are passionate about creating and selling products that make people feel good at work, at home, and at school. With annual revenues of $1.8 Billion, the power of our brands, our unmatched global customer reach, and our strategic market strengths put us in a position to achieve global leadership and growth.
Joining ACCO Brands is joining a long history of industry leadership and innovation, focused on delivering exceptional value to our customers by providing unique, cutting-edge, branded products.
Sustainability
ACCO Brands Europe has been working on taking care of tomorrow for many years and this was highlighted by the award of the EcoVadis Bronze Medal. The award places ACCO Brands Europe in the top 24% of companies rated by the highly reputed system and recognises our continuous sustainability efforts.
Equal Opportunity Employer
At ACCO Brands, we are committed to providing an environment of fairness and mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, colour, religion, age, sex, sexual orientation, gender identity, marital status, national origin, physical and mental disability, and any other characteristic protected by applicable law.
