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Performance Marketing Data Analyst
2 months ago
Job Title: Performance Marketing Data Analyst
About the Role:
We are seeking an experienced Marketing Data Analyst to join our team at EF Recruitment. As a Performance Marketing Data Analyst, you will play a key role in analyzing current marketing campaigns and performance to maximize return on media and ad spend for our clients.
Key Responsibilities:
- Deliver Insight: Provide in-depth analysis of marketing performance data to highlight opportunities for improvement and optimize media spend.
- Measure ROI: Analyze the return on investment of online advertising campaigns and identify areas for improvement.
- Report on KPIs: Develop and maintain reports on marketing and sales key performance indicators to help the marketing team understand performance by campaign and audience type.
- Build Dashboards: Design and implement data visualizations to help the business understand cross-channel demand generation effectiveness.
- Collaborate with Stakeholders: Work closely with the sales operations team and global partners to streamline the lead pipeline and enable a robust lead scoring model.
Requirements:
- Marketing Analysis Experience: Hands-on experience with in-depth marketing analysis, lead scoring, attribution modeling, and advertising effectiveness to drive marketing performance.
- Marketing Channels: Strong understanding of different marketing channels, including SEM strategies, PPC, digital media campaigns, and in-person events.
- Technical Skills: Strong SQL skills and experience with data visualization tools such as Tableau or QlikSense.
- Stakeholder Management: Strong stakeholder management, partnership, and influence skills.
- Experimentation and Statistical Analysis: Experience with experimentation and statistical analysis, including A/B testing and digital revenue attribution.
What We Offer:
- Global Organization: Join a global organization with a great support network.
- Long Contract: Enjoy a long-term contract with opportunities for growth and development.
- Casual Dress: Work in a casual dress environment with a focus on work-life balance.
- Free Breakfast: Enjoy free breakfast and other perks.
