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Marketing Strategy Analyst

2 months ago

London, Greater London, United Kingdom Lorien Full time

Job Summary

We are seeking a highly skilled Marketing Strategy Analyst to join our team at Lorien. As a key member of our marketing department, you will play a crucial role in driving business growth through data-driven marketing strategies.

Key Responsibilities

  • Marketing Analytics Expertise: Develop and maintain a deep understanding of marketing analytics, including metrics such as brand health, digital attribution, customer segmentation, and value.
  • Reporting and Analysis: Create and deliver regular marketing analytics reports to inform business decisions and optimize marketing strategies.
  • Customer Strategy Development: Collaborate with cross-functional teams to develop and implement customer-centric marketing strategies that drive business growth.
  • LTV Optimisation: Develop and refine a Lifetime Value (LTV) model to inform investment decisions and optimize marketing activities.
  • Stakeholder Communication: Effectively communicate complex marketing data and insights to stakeholders at various levels to inform decision-making.

Requirements

  • Proficiency in Marketing Analytics: Expertise in marketing analytics tools and techniques, including SQL, data manipulation, and statistical modeling.
  • Communication Skills: Excellent communication and presentation skills, with the ability to articulate complex marketing data and insights to various audiences.
  • Leadership Experience: Proven experience in leading and developing high-performing marketing teams, with a focus on driving business growth and customer engagement.

About Lorien

Lorien is a leading company in the household services industry, dedicated to transforming the way consumers navigate their household services. We are committed to delivering exceptional customer experiences and driving business growth through innovative marketing strategies.