Senior E-commerce Design Lead

3 weeks ago


London, Greater London, United Kingdom United Legwear and Apparel Company Full time
Job Description: Senior E-commerce Design Lead

We are seeking a Senior E-commerce Design Lead to join our team at United Legwear and Apparel Company. As a key member of our digital design team, you will be responsible for leading the development of our e-commerce platforms and ensuring seamless user experiences.

The ideal candidate will have expertise in Adobe Creative Suite, experience with UI/UX design, and knowledge of HTML5, CSS3, and responsive web design.

You will lead the design efforts across e-commerce platforms, performance channels, and email campaigns, fostering creativity and driving continuous improvement in our digital aesthetics and performance.

Key responsibilities include:

  • Digital Design and Fashion E-commerce Enthusiasm:
    • Demonstrate a passion for digital design and the fashion e-commerce landscape.
    • Drive both brand and commercial performance via design excellence.
  • Brand Implementation:
    • Translate the Ted Baker brand online, implementing the visual style in line with guidelines provided for the brand.
    • Develop seasonal digital guidelines and lead the team through seasonal transitions.
  • Innovation and Trend Leadership:
    • Champion new digital design trends and explore opportunities to integrate innovative technologies - e.g. application of Midjourney and photoshop generative AI.
    • Explore new tools to enhance design workflows.
  • Collaboration and Content Delivery:
    • Collaborate with digital teams and front-end developers to deliver dynamic, user-focused content.
    • Manage designs for weekly site updates, including landing pages, editorial features, emails, and marketing assets.
  • Photography Studio Collaboration:
    • Work with in-house and outsourced photography studios to ensure digital assets are created with proper dimensions and ratios.
    • Assist with creative direction for editorial photoshoots.
  • User Experience (UX) Projects:
    • Lead UX projects, providing design recommendations and functional specifications for developers to improve both the aesthetic and commercial performance of the Shopify built site.

Salary: $80,000 - $105,000 per annum.

Benefits include a competitive salary, pension contributions, holiday allowance, work environment, fitness benefits, and wellbeing support.

Location: UK office.



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