Sustainable Marketing Manager
4 days ago
We are seeking a highly skilled sustainable marketing manager to join our team. As a key member of our team, you will be responsible for developing and executing a sustainable demand generation strategy to generate high-quality leads across various channels.
Main Responsibilities:
- Develop a comprehensive demand generation strategy targeting key industries such as hospitality, food production, manufacturing, and retail.
- Plan, execute, and optimize multi-channel campaigns to drive qualified leads into the sales funnel and attendees to events.
- Work with internal expertise and external content resources to create engaging marketing materials that resonate with the target audience.
- Manage marketing automation tools and CRM systems to execute lead nurturing campaigns and track lead activity.
- Analyze campaign performance, track KPIs, and adjust strategies to ensure campaign effectiveness.
Requirements:
- Extensive experience in demand generation, preferably within a B2B or consultancy environment.
- Proven track record in developing and executing successful multi-channel demand generation campaigns.
- Experience with marketing automation tools, CRM systems, and analytics platforms.
Based on industry standards, the estimated salary range for this position is $100,000 - $130,000 per year.
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Marketing Project Manager
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