Digital Marketing Lead
2 weeks ago
Job Title: Digital Marketing Lead - General Medicines
About the RoleWe are seeking a talented marketeer to drive the strategy-execution-outcome feedback cycle in the team by championing performance management and learning. The ideal candidate will have expertise in various digital and non-digital channels, ability to vision, shape, develop, and execute an operational customer engagement plan, and ensure effective implementation, measurement, and KPI setting.
- Own a part of the portfolio in terms of financial forecasting and budget management
- Own the downstream marketing plan and deliver the omnichannel customer journey
- Own the website and digital ecosystem around brands
- Deliver quality and quantity of content to support business objectives
- Collaborate with medical, leverage global tools (CLH, Veeva, Tag), and be the owner of content excellence in market
Our client is an innovative global healthcare company with a focus on immunology, extending to innovation in diabetes and transplant medicine. They have talented teams across different countries, determined to deliver a best-in-class customer experience using digital, artificial intelligence, and personal know-how.
The business objective is to maintain sales of the segment and maximize the push of customers ready to convert through fully digital channels.
RequirementsTo excel in this role, you will need:
- Expertise of various digital and non-digital channels
- Ability to vision, shape, develop, and execute an operational customer engagement plan
- Ensure effective implementation, measurement, and KPI setting
- Ability to balance global and local needs, from customers to company constraints
- Self-motivated, pro-active, strategic thinker with ability to deliver execution excellence with a customer-centric approach
- Strong financial acumen / experience having strong business accountability
- Candidate must be interested in and energized by engagement with the customer
This role offers a salary range of £60,000 - £80,000 per annum, depending on experience.
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