Loyalty Marketing Specialist

4 weeks ago


Walsall, Walsall, United Kingdom Poundland Full time
About the Role

We are seeking a highly skilled Loyalty Marketing Specialist to join our team at Poundland. As a key member of our marketing department, you will be responsible for developing and executing the loyalty brand and marketing strategy to align with our wider business objectives.

Key responsibilities include strategy development, product launch leadership, brand building, content strategy, onboarding and engagement, campaign management, performance analysis, and cross-functional collaboration. You will work closely with key stakeholders across the business to ensure excellent engagement and execution of loyalty campaigns.

As a Loyalty Marketing Specialist, you will have a strong understanding of brand marketing, omnichannel marketing, and campaign management. You will be highly creative with a proactive mindset, motivated to drive results and innovate. Strong organizational and strategic planning skills are essential for this role.

We offer a comprehensive benefits package, including professional development opportunities, bonus potential, free on-site parking, and exclusive store discounts. Our company culture is built on three core behaviours: Love Our Customers, Care for Our Colleagues, and Protect Our Pounds/Euros.

Key Responsibilities
  • Strategy Development: Support the development of the loyalty brand and marketing strategy to align with the wider business objectives.
  • Product Launch Leadership: Lead and manage product and function launches related to the loyalty program, creating marketing proposal materials and providing updates to the Senior Leadership Team.
  • Brand Building: Support the creation of an effective agency framework for Loyalty and manage relationships with all relevant suppliers to ensure the best outcomes.
  • Content Strategy: Lead and execute a category-leading content strategy for Loyalty, including in-app content, in-store POS, PR & Social content, brand activations, and marketing collateral.
  • Onboarding and Engagement: Develop an effective onboarding and engagement strategy for loyalty members, utilising our internal CRM system and Adobe personalization tools.
  • Campaign Management: Own and manage core marketing campaigns from ideation to execution, ensuring campaigns are engaging and effective.
  • Performance Analysis: Monitor, analyse, and report on the effectiveness of marketing campaigns, providing feedback to the wider team and business.
  • Cross-Functional Collaboration: Work closely with key stakeholders across the business, including Retail, to ensure excellent engagement and execution of loyalty campaigns.


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