Digital Content Strategist

4 weeks ago


Hemel Hempstead, Hertfordshire, United Kingdom Butlin's Full time

**Job Description**

Description

About The Role

We are seeking a highly skilled Digital Content Executive to join our team at Butlin's. As a key member of our digital team, you will be responsible for delivering high-quality content editing needs of our websites, including Family breaks, Butlin's Big Weekenders, Caravan sales, and Conferences & Events.

You will be working closely with our Brand Marketing and Acquisition teams to ensure we deliver the best digital experience for our guests. Your primary focus will be on editing existing and building new landing pages, as well as updating content on our apps.

About You

We are looking for a self-starting individual who is passionate about digital content and has a strong attention to detail. You should have excellent communication skills and be able to work collaboratively with our team to prioritize your workload based on the needs of the business.

**Requirements**

  • Experience in the travel or hospitality industries
  • Understanding of SEO principles
  • Experience in using Magnolia or a similar DXP/CMS
  • Experience in using Adobe Photoshop (basic level)
  • Ability to create short pieces of copy (for example headlines)
  • Experience in using analytics tools (for example, Google Analytics or Contentsquare), to monitor performance and identify opportunities for content improvements

About Butlin's

We are a leading holiday company that has been providing fun, excitement, and adventure to our guests for over 80 years. We are proud of our culture, which is centered around our three mighty values: Create Smiles, Get Stuck In, and Cares For Each Other.



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